HomeMiscellaneousCasesWith AI, optimized experimentation core of the BV bank generates R$150 mi.

With AI, optimized experimentation core of BV bank generates R$150 mi in credit

BV bank, one of the largest private banks in the country, has constantly invested in technology to improve and modernize its operating track and customer service. To accelerate the process of innovation in credit, the main pillar of the institution, BV created, in 2022, the Nexo & Optimized Experimentation Nucleus, which generated R$150 million in business with the development and application of integrated solutions together with partner companies.

The result is the result of a constant focus on initiatives that foster open finance, strategic partnerships and the intelligent use of data in a non-traditional way. Since its implementation, Nexo has focused its efforts on maximizing the bank's core business and diversifying its portfolio, reinforcing its relationship with the customer by offering products and services aligned with their needs.

A protagonist in the innovation journey of BV bank, Nexo, in partnership with the fintech Innovative Assessments, implemented psychometrics (a set of methods that help to evaluate characteristics, profiles and behavioral variables through technology OD as an additional part of the user analysis process that, by the usual ways, would have a more bureaucratic credit journey.

With the innovation, BV became one of the first banks to use this technology to reevaluate the risk profile of these customers. Psychometrics, applied to optimize existing products and services, was responsible for R$32 million of the business generated with Nexo from January to June this year.

“The technology that supports us in the process selects, based on the user profile, pertinent questions so that the bank knows better the habits of the applicant and can make a correct decision on the granting of credit. The algorithm analyzes the answers and indicates the risk of default. With this extra information at hand, we can mitigate risks and strengthen our relationship with the customer, often helping him to realize the dream of having a” vehicle, explains Roberto Jabali, Executive Director of Credit and Collection, of BV Bank.

Nexo is already studying other ways to introduce the methodology for responsible lending in other verticals of the bank, considering trends such as Gig Economy and Open Finance, which have redesigned the economic scenario and the needs of Brazilians

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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