The startup Dr. Mep, created by Lara Judith Barbosa Martins and presented as a successful business at Shark Tank 2024, was addressed among the main themes of the book Dreams Actions: Transform the World. Alongside her mother, Alaide Barbosa Martins, and her sister, Laila Martins, the participant of the program described the biggest mishaps faced by entrepreneurs in Brazil, in the best-selling work that reached 3 thousand copies reserved still in the pre-sale phase.
The publication was officially launched during the International Book Biennial, which recently took place in Sao Paulo (SP). Written by the three women who carry entrepreneurship as a family legacy, it has 160 pages and is divided into seven chapters.
Focused on veterinary telemedicine care, Dr. Mep was introduced by Lara Judith on the program and received an investment proposal from presenter Monique Evelle, who became a business partner.
“Participating in Shark Tank served to make sure we are on the right track.Our startup has become a successful case of the program, with significant growth since then.Much more than that, Dr. Mep is a great example of how perseverance, hard work and knowledge are the main keys to achieving success in entrepreneurship in countries like our”, says Lara Judith.
The author grew up in an environment that promoted entrepreneurship, alongside her sister and mother, who has been developing successful businesses since she was 15. In addition to Dr. Mep, the family has companies in the area of education and technological innovation.
“All this knowledge was translated into this book, which also talks about career transition and challenges related to innovation and the creation of new businesses. With a scenario that is not favorable for new entrepreneurs in Brazil, it is necessary to share the ideas that worked with those who seek to undertake the first”, says Alaide Barbosa.
Examples of the bestseller published by Editora Anjo will be sold on the Amazon platform and in the main bookstores in Brazil by R$ 39. In October, there will be new launch events at Livraria da Vila, Shopping JK, as well as in other cities such as Salvador (BA) and Aracaju (SE).
Technical Sheet
Title: Dreams Actions Transform the World
Authors: Alaide Barbosa Martins, Laila Martins and Lara Judith Martins
Number of pages: 160
Anjo Publisher
