About 50 executives from companies in Novo Hamburgo and the region participated this Friday (25) in the Coffee with AI, promoted by Paipe Technology and Innovation. The event, held at Espaço Dutra, was an opportunity to discuss the future of artificial intelligence and the use of technology in all areas of the company to boost competitiveness. A study conducted by McKinsey consulting firm indicates that in 2024, 72% of companies worldwide have already adopted the technology, a significant increase compared to 55% in 2023.
AI specialists presented the trends and impacts of artificial intelligence on organizations. The opening was conducted by Vinicius Dutra, creator of the Dutra Method, who spoke about the "Impact of AI on company valuation." Next, Matheus Zeuch from SAP LABS discussed "Innovation and AI application in the SAP Universe," and Felipe de Moraes from Paipe spoke about "AI in business areas."
"When a company adopts artificial intelligence, the market tends to perceive an increase in its value. The next competitive advantage for organizations will be the use of AI in all areas," says Marcelo Dannus, CEO of Paipe. The main reason, he explains, is the gain of intelligence for the company. "Having data is not the same as having knowledge. It is necessary to correlate them to generate competitiveness and innovation, and AI does this like no one else," he adds.
Founded in 2013, Paipe, based in Novo Hamburgo, develops customized software with a focus on solutions that utilize artificial intelligence. The Gaucho startup has already delivered over 1,200 projects for sectors such as health, sales, finance, export, and logistics. Among the methodologies offered by Paipe to accelerate AI implementation in companies is HackIAthon, which identifies potential applications of the technology in daily life across different sectors.
