C6 Bank was elected, for the second consecutive year, as the Brazilian bank with the best customer journey, according to the 2025 Digital Experience Ranking conducted by the technology company Idwall. The award considers customers' perceptions of banking transactions such as onboarding, investments, Pix, and changes to registration data.
According to the study, C6 Bank stood out in the speed of account opening (valued by 51.43% of respondents), in the convenience of the app, and in trust, which are also decisive attributes in the clients' choice of the institution.
"Banking service has existed for a long time, but technology has allowed, in recent years, to truly transform people's experience. Here at C6, every day we think about how to make our clients' financial lives simpler, more seamless, and accessible," says Gustavo Torres, head of innovation and human experience at C6 Bank. The highlight in the Idwall ranking is an important sign that we are on the right track, using innovation not only to make everyday life easier but also to break down barriers and bring products and services that were previously restricted to a few to many more people, safely.
THEDigital Experience Ranking 2025combines objective usability tests in a controlled environment with a quantitative survey of 4,421 users from 21 financial institutions (10 traditional banks and 11 digital) from all regions of the country. The study has a 95% confidence level. For each process, such as onboarding, Pix, and investments, five aspects are analyzed: experience; security; portfolio; customer delight; and accessibility.
