C6 Bank has been elected, for the second consecutive year, the Brazilian bank with the best customer journey, according to the 2025 Digital Experience Ranking, conducted by the technology company idwall. The award takes into account customers' perception of banking transactions such as onboarding, investments, Pix (Brazil's instant payment system), and changes to registration data.
According to the study, C6 Bank stood out for the speed of account opening (valued by 51.43% of respondents), the practicality of the app, and trustworthiness, which are also decisive attributes in customers' choice of institution.
“Banking services have been around for a long time, but in recent years, technology has truly transformed people's experience. Here at C6, we think every day about how to make our customers' financial lives simpler, more fluid, and more accessible,” says Gustavo Torres, head of innovation and human experience at C6 Bank. “The high ranking on idwall is an important sign that we are on the right track, using innovation not only to make everyday life easier, but also to break down barriers and bring products and services that were previously restricted to a few to many more people, securely.”
The 2025 Digital Experience Ranking combines objective usability tests in a controlled environment with quantitative research involving 4,421 users from 21 financial institutions (10 traditional banks and 11 digital banks) across all regions of the country. The study has a 95% confidence level. For each process, such as onboarding, Pix (Brazil's instant payment system), and investments, five aspects are analyzed: experience; security; portfolio; customer delight; and accessibility.
