Bebeto Pyrrho, advertising director at UOL, the largest Brazilian content, technology and digital services company, competesto the Caboré Prize 2024, in a categoryvehicle professional. To vote, simply access the link.
Leading a team of 90 advertising professionals at UOL, Bebeto coordinated the marketing of hundreds of content projects, from traditionalCARNALto coverage of major music festivals andParis Olympic Games. The team also formed strategic partnerships at events such asLide Brazil Conferenceand theStarry Country Party, in addition to establishing successful partnerships withPluto TV and Microsoft.
Always innovating in content distribution, it launched packages such asWide 360, which expanded the presence of brands on UOL's social networks, and theBlast XPerience, in partnership withNEOOH. He also played a central role in the editorial and commercial conception of theTOUCH, UOL's new music platform.
Graduated in Business Administration from FAAP and in Advertising and Propaganda from Faculdade Belas Artes, the executive has 20 years of experience in the market and has been at UOL for 14 years.
“The nomination for the Caboré Award 2024 is a source of great pride. I dedicate this recognition to the entire UOL team, who work tirelessly to deliver relevant and high-quality content and services. Our diferencial is the combination of credibility and innovation, which ensures not only the relevance of content and disruptive projects but also consistent results for our partners.“, comments Bebeto.
The Caboré Award is the main distinction in the communication, marketing, and media industry in Brazil, often referred to as the 'Oscar' of the Brazilian advertising market. The award annually recognizes the most outstanding professionals, agencies, and companies that contribute to the advancement of advertising in the country.
The winners of the 14 categories are chosen by the newspaper's subscribersMedium & Message, who promotes the event. The online voting, audited by PWC, will be open until the dayNovember 28th. The awards ceremony will take place on December 4, World Advertising Day, at Espaço Monte Líbano, in São Paulo, and will be attended by important leaders in the communications industry.
