Eitri, the platform for application development that is transforming Brazilian retail, continues to focus on creating mobile solutions that offer three times more productivity at one-third of the cost for companies. An example of this was the work developed in partnership with Wicomm for ToyMania, a store that offers a wide range of products for all ages, including educational and collectible toys from renowned brands such as Fisher-Price and Barbie. During the Children's Day week, the most important date of the year for the sector, there was growth of12,5%in sales.Additionally, users who navigated through the app recorded an average ticket of R$ 247, while the app's average conversion rate was 6%.
According to Adjust's annual report, a data analysis and analytics company, in 2023 alone there was a 34% increase in revenue for companies that used applications, which accelerated the growth of this market.With this perspective, ToyMania wanted to offer even more convenience to its customers. The main challenge was to create an environment that strengthened the bond with the customer and allowed for easy and optimized navigation, without compromising the variety of the catalog and the quality of the services already offered by the website. With a complete portfolio of services in UX, CRO, Media, and CRM, Wicomm optimized the entire user experience, ensuring high performance in the application.Eitri brought a robust and scalable technological solution for the development of the app, allowing the company to meet market demands with excellence.
“While many competing apps focus solely on sales, ToyMania’s app delivers a complete experience. In addition to being fast, intuitive and easy to use, it connects the customer with the brand in a more engaging way, offering not only toys, but content and benefits through the points program, strengthening customer relationships and encouraging loyalty,” explains Guilherme Martins, co-founder of Eitri.
Development
Designed with the goal of making navigation easier for parents, guardians, and even children, the app offers a simple and fast interface. Provides a smooth and practical experience, allowing any user to find their favorite products effortlessly.In addition to being lightweight, it loads quickly and was designed to be intuitive, making it accessible even for people who are not very familiar with technology and app navigation.
Among the features, highlight the complete catalog, organized so that products can be found in just a few clicks, with filters that make searching easier, whether for a last-minute gift or a special toy. The rewards points program rewards each purchase with points that can be exchanged for discounts, strengthening the relationship with the customer.Custom notifications keep users informed about promotions, launches, and important dates such as birthdays.Additionally, the app offers exclusive content, with activity tips, news about famous brands, and events from the toy universe, including texts, videos, and live streams about the main releases.
“We are extremely pleased. Our goal with the new shopping app was to make the user experience easier, more accessible and more convenient. Now, shoppers can browse, purchase products quickly and receive notifications about promotions. More than a sales channel, it is an extension of our company, connecting customers through content, live broadcasts and entertainment, which strengthens the connection consumers have with our brand,” says Eduardo Carvalho, head of e-commerce at ToyMania.
