With the main theme "From Idea to Success," the event featured a schedule with several lectures focused on business education in the online market. Several important industry players such as Aliexpress, Shein, Shopee, and Mercado Livre shared their expertise with the audience, generating not only more knowledge about the digital market but also exchanging experiences for those who want to start online entrepreneurship and also for those who wish to enhance their existing businesses.
For the second day, the event featured names such as Karol Mendes, the entrepreneurship secretary of the State of Rio de Janeiro, as well as prominent speakers like Lucas Amaral, Amazon Marketplace Manager, and Leonardo Silva, Head of Engagement at Shopee, discussing the various scenarios of the marketplace in Brazil and the expectations for the year. On the event stage, during one of the main moments of the day, Pedro Spinelli, Co-founder of MAP and eCO, Bruno de Oliveira, founder of Ecommerce na Prática, Bruno Capellete, founder of Seller Pro school, and Alex Moro, CEO of Efeito Empreendedor school and official Mercado Livre influencer, gathered to jointly lead the panel "Own E-commerce vs. Marketplace".
Without a doubt, there is a before and an after for the Fluminense digital market after this second edition of Marketplace Experience. We were pioneers in 2024 and established ourselves as the largest e-commerce event after this second edition, with impressive numbers not only of attendees, as even before opening the doors, we received 4,600 pre-event registrations. A surprise in this edition was the deals closed in real time, and the high participation in the plenaries, which were full all the time and exceeded all our expectations, both in the high level of content transmission from the headliners and in market practice," said Pedro Spinelli, CEO of MAP and one of the event's creators.
The lecture series was completed flawlessly, again featuring the insights and extensive experience of Alex Moro, CEO of Efeito Empreendedor School and official Mercado Livre influencer, speaking about the new algorithm in 2025. Next, the audience enjoyed the two closing shows with Filhas de Bamba and Cesário Ramos, thus closing the last day of the event in a masterful way.
Regarding the next steps, MAP's CEO, Pedro Spinelli, aims to go beyond the numbers already achieved. In 2024, there were 1,500 registrants, 18 companies directly involved, and 11 hours of content produced. This year, we tripled the number of registrants, had over 5,000 people on-site, quadrupled the size of the space, secured 70 partner brands, and produced 20 hours of content. This successful activation here in Rio de Janeiro excites us to plan next year with more motivation and to solidify our presence on the state's annual calendar. We aim to be the largest e-commerce event in Rio de Janeiro in terms of numbers, impact, sponsors, registrants, attendees, and days of immersive experiences, concludes the executive.
The event, which took place at Nova Friburgo Country Club, featured 22 speakers and attracted over 5,000 visitors during its two days of programming.
Service: 2nd Marketplace Experience
Data:On April 25 and 26, 2025.
Schedules:8 a.m. to 7 p.m.
Local: Nova Friburgo Country Club – RJ
