In 2024, Brazil consolidated itself as the leader in social media purchases in Latin America. According to Hootsuite data, 51.3% of Brazilian consumers say they intend to buy products directly through these channels. This scenario reinforces the power of the social environment as a commercial touchpoint and highlights the importance of agile, personalized, and humanized processes to turn interactions into real conversions.
Over the past two years, the volume of sales initiated in social environments in Brazil has grown significantly, reflecting the transformation of digital consumption behavior. When the experience is personalized, agile, and customer-centered, conversion ceases to be a possibility and becomes a natural consequence,” says Denis de Lutiis, Head of Marketing LATAM at Getnet.
With this in mind, Getnet has put together seven practical tips for entrepreneurs to turn likes into loyal customers, increase their results, and carve out a space in an increasingly competitive market.
- Separate the commercial from the personal profile: Keeping separate accounts avoids noise and reinforces professionalism, in addition to freeing up advanced support resources.
- Optimize your digital storefront: Fill in the company name, description, business hours, and website link. Use a professional profile picture — either a logo or star product.
- Automate messages and organize contacts: Set up greetings and out-of-office responses. Labels such as ‘new customer’ or ‘pending payment’ streamline the sales funnel.
- Build an attractive catalog: Well-lit photos, neutral background, objective descriptions, and updated prices allow customers to browse without leaving the chat.
- Provide quick and empathetic service: Speed matters, but genuine attention builds loyalty. Address the customer by name and offer personalized solutions.
- Promote the channel across all touchpoints: Include links or QR codes on other platforms, websites, cards, packaging, and email campaigns. The easier the access, the higher the lead volume.
- Use broadcast lists responsibly: Send updates and promotions only to contacts who have authorized it, and respect the frequency to avoid spam.
With consistent planning and execution, social media platforms evolve from being just showcases to becoming cash registers, sustaining growth even in competitive markets.
