Dinamize, a technology company known for marketing automation and digital relationship solutions, has just opened a branch in Minas Gerais. The new unit, located in Divinópolis, represents a strategic move by the company to be even closer to a market that already includes heavyweights such as PUC Minas, Unimed, Sebrae MG, Frio Peças, and Loja Elétrica. The expectation is to double this portfolio in one year, further solidifying the brand’s presence in the state.
According to Jonatas Abbott, the managing partner of Dinamize, the decision to expand operations in Minas reflects the digital maturity of the region. “Today we have very important clients in cities like Uberlândia, Belo Horizonte, and Divinópolis. The Minas Gerais market stands out for its intensive use of digital tools, which opens up significant opportunities for business and partnerships with local agencies, consultants, and platforms,” he says. The new office, located at Rua Minas Gerais, 19, in Divinópolis Center, will have a team ready to meet regional demands, strengthening proximity and connection with companies.
Minas Gerais as a Strategy
The choice of Minas Gerais is directly related to the dynamism of the local market. According to a Sebrae survey, 71% of small businesses in Minas Gerais already use social networks, apps, or the internet to sell their products or services, an index that reveals the high degree of digitalization in the state. For Dinamize, this is an opportunity to consolidate its main asset: people.
“What changes is that, from now on, we have a team that understands the local culture and how the market moves. This makes it easier to build solid connections and demonstrate how our technology can support companies in Minas Gerais to achieve better results in marketing and customer relationships,” highlights Abbott. In addition to the office opening, the company intends to invest in face-to-face actions, such as participating in events and partnerships with agencies in the region, as well as presenting its most recent solutions to the Minas Gerais public, including AI-based features.
National presence and constant innovation
Founded in 2000, Dinamize has established itself as one of the leading Brazilian companies in the digital marketing technology segment. Throughout its journey, the company expanded its operations from email marketing solutions, incorporated social media monitoring tools, and built a complete automation platform that now serves over 12,000 brands worldwide. Among the clients using its solutions are names such as Hospital Albert Einstein, Unimed, Tigre, Beto Carrero, Tilibra, Museum of the Portuguese Language, Brinquedos Estrela, Instituto Ayrton Senna, and B3.
Even in a challenging scenario for the Brazilian economy, Dinamize maintained growth and achieved a revenue of R$ 24 million in 2024. The result is the outcome of a strategy focused on larger accounts, especially in e-commerce, a sector that strengthened during the pandemic. The average customer’s ticket almost doubled, and the satisfaction rate reached 100%, a reflection of close and humanized customer service, as well as investments in innovation and proprietary infrastructure.
