The importance of reflecting on climate change has never been so urgent. The impact of human actions on the environment is reflected in extreme weather events, such as prolonged droughts, intense storms, and rising sea levels. ‘Human influence has put our species and our planet on two equal but opposite exponential paths – one of exponential growth in the name of human progress and the other of exponential degradation to the detriment of our planet. Neither can be sustained if we want to thrive, or even survive, on our planetary spaceship,’ explains Australian Kathryn Sforcina in the book ‘Digitizing Sustainability – The Five Forces of Digital Transformation,’ which arrives in Brazil through a unique translation by PUCPRESS – the publishing house of the Pontifical Catholic University of Paraná (PUCPR).
The work offers a deep analysis of the failure of traditional sustainability models, questioning the systems and processes that have led us to the current scenario. Instead of following conventional approaches, Sforcina argues that the sustainable practices adopted so far have not generated the necessary results to effectively address environmental challenges. The author proposes that the true solution lies in innovation, highlighting the power of technology as a transformative force capable of driving real and lasting changes.
Sforcina introduces the concept of “digital sustainability” by exploring the “five forces of digital transformation”. These forces, driven by disruptive technologies like artificial intelligence, the internet of things, and blockchain, have the potential to revolutionize how we address environmental and social challenges. “Digitizing sustainability” goes beyond diagnosing problems; the book also provides a practical guide for action. The author outlines the key directions for companies, governments, and individuals to harness the power of technology to build a more sustainable and resilient future, highlighting the essential priorities for real and effective transformation. “I argue that ideally, digital technologies can help us deploy a planetary operating system capable of balancing profit, people, and the planet,” she reveals.
With an accessible and inspiring language, the work is an essential read for those who wish to understand the critical role of technology in shaping a greener and fairer future. Sforcina offers valuable tools to empower every individual to become a transformation agent, by combining ancestral wisdom, scientific knowledge, and cutting-edge technologies, all in the pursuit of creating a more sustainable, resilient, and balanced future.
About Kathryn Sforcina
With over two decades of experience as a C-Level executive in large corporations, Kathryn Sforcina has built a solid and innovative trajectory as a serial entrepreneur. At the helm of Transforming Tribes, a management consultancy she founded, Kathryn leads a revolution in how companies and organizations connect with their audiences and purposes. By integrating ancestral wisdom with modern science, and human connection with emerging technologies, she guides companies to face the complex challenges of the 21st century, creating solutions that promote transformative and sustainable impact.
Service:
Digitalizing sustainability – The five forces of digital transformation
Author: Kathryn Sforcina
Publisher: PUCPRESS
Other information: www.pucpress.com.br
