Free lecture at Capsule – Senac RJ Innovation Center, next Thursday, July 17th, at 5 pm, will address the topic ‘Digital Shop Window: How Retail Media can multiply your sales’. The event is in partnership with Sebrae Rio. Capsule is located at Av. Presidente Vargas, 62 – Centro. More information and registration through the Link.
The speaker is Luiz Thiago Florencio, CEO of Fictix, a technology startup that develops solutions to transform traditional retail into media and engagement platforms. At the event, he will show how physical stores or small businesses can transform their space to attract more customers, even without large marketing budgets. Participants will learn how to create experiences that grab attention and make people want to enter, increasing loyalty and revenue. Practical examples of innovating in retail with Retail Media, even on a small scale, will be presented to help businesses grow intelligently.
About the speaker:
Partner-director of Fictix, Luiz Thiago Florencio specializes in interactive and immersive experiences applied to physical retail, focusing on retail media, live marketing, and innovation in point of sale.
The Capsule – Senac Innovation Center functions as an Innovation Hub, a catalyzing environment for ideas and projects aimed at transforming the sectors of commerce, services, tourism, and creative economy. With activities guided by principles of co-creation, collaboration, and experimentation, the Capsule promotes convergence between technical knowledge, creative practice, and real market needs. The initiative offers lectures, workshops, innovative learning experiences, as well as consulting services and support for professionals and companies, enabling the experimentation of technologies and the development of products, projects, and new services.
Service:
Lecture “Digital Shop Window: How Retail Media can multiply your sales”
Date: 07/17 – Thursday
Time: 5 PM
Location: Capsule Auditorium – Senac RJ Innovation Center
(Av. Presidente Vargas, 62 – Centro)
Registrations: Link
