Digital products have become a prominent part of Brazil’s new economy. From e-books and online courses to mentoring and embedded technology platforms, these intangible assets have gone from being mere one-off revenue streams to assets with scalable value, the capacity for continuous monetization, and, above all, the potential for negotiation in corporate acquisitions and mergers.
Second Thiago Finch, founder of Holding Bilhon, a leading player in the digital release market, “digital products are no longer just content. They are assets with predictable cash flow, high margins, and significant appreciation potential. Therefore, they are already treated as saleable assets in strategic agreements between companies,” he says..
He explains that the new generation of information products doesn’t depend on constant exposure or high-profile launches to generate revenue. “Today, it’s possible to generate revenue predictably, even behind the scenes,” he says.
Data from Grand View Research projects an average annual growth of 12.8% in the global marketing automation market through 2030. This growth reinforces the importance of models that integrate technology, personalization, and scalability, which are core characteristics of modern digital products. In Brazil, platforms like Clickmax, created by Finch, allow you to structure the entire sales journey in a single environment, from lead acquisition to automated post-sale.
The secret to transforming a digital product into a lasting asset lies in building an ecosystem. This includes not only the product itself, but also acquisition channels, automation flows, engagement strategies, and brand positioning. “A well-designed funnel, with personalization based on user behavior, turns the digital product into a living organism that adapts and continues to generate revenue even without frequent launches,” he explains. Finch;
A McKinsey survey shows that 71% of consumers expect personalized interactions and are frustrated with generic communications, a fact that justifies the use of artificial intelligence and data analysis as foundations for creating more profitable digital experiences.
Beyond scalability, digital products have become part of high-impact corporate negotiations. Holding Bilhon, a group of companies led by Finch, already uses digital products as part of its valuation in agreements with investors and strategic partners. “An online course with a high conversion rate, solid social proof, and an automated structure can be worth as much as a physical store. It generates cash flow, has a proprietary audience, and can be replicated globally. This attracts funds and companies seeking profitable and liquid assets,” says Finch.
This view has also been reflected in acquisitions of digital platforms by technology and education companies. The logic is simple: the more established and predictable a digital product’s performance, the higher its market value. The appreciation of digital products is also directly linked to brand building and online reputation..
For Finch, customer perception of value is one of the most decisive factors in conversion and business longevity. “In digital, trust is the greatest asset. And it’s built through consistency, presence, and delivery. A good digital product isn’t just content; it’s brand, experience, and relationships,” he reveals.
According to McKinsey, companies that invest in transparency and personalization can increase their revenue by up to 15%, reinforcing the thesis that branding and performance are now inseparable.
The transformation of digital products into strategic assets marks a new phase in the creative economy. They not only generate income and authority, but can also be sold, transferred, or integrated into larger corporate structures. And more than ever, creators have also become digital asset managers.
And this movement is irreversible. “The era of loud releases is giving way to quiet value creation. Those who understand this build assets that last for years, even after the creator is no longer in front of the camera,” concludes Finch.
