Assessment on iFood has become a true barometer of success, as it can drastically impact a restaurant’s performance. Each assessment is a window into customer perception and an opportunity to capture insights on what is working and what needs adjusting in operations.
Customers rely on online reviews when choosing where to eat. A high average rating on iFood not only attracts new customers but also solidifies the trust and loyalty of existing customers. Furthermore, good reviews elevate a restaurant in searches, increasing visibility and potentially revenue.
First and foremost, it is essential to select the correct category in the iFood registration. The more precise the registration, the more relevant the visibility will be. Detailed and accurate information about the menu, operating hours, and location are also important for those conducting searches. Choosing the right keywords is another essential tactic to direct the customer.
Another crucial point is high-quality images. Invest in good photos of dishes, as 93% of consumers consider images decisive when placing an order. Good lighting and an appetizing look can turn a simple search into a successful order.
Every establishment is afraid of receiving a negative evaluation, but responding to negative comments is an art that requires empathy, professionalism, and agility. So, how to turn negative feedback into a growth opportunity? First, remain calm. Read the comment carefully and try to understand the point of view. The customer had an expectation that was not met, and this is the chance to show how important they are to your business. Another relevant tip is to always thank for the feedback, as the customer took the time to share their experience. This shows that the establishment values customer opinions and is open to improvements.
In these cases, honesty is the best tool, meaning, avoid excuses. It is important to solve the problem, so propose a concrete solution that demonstrates a willingness to correct the situation. It could be a discount on the next visit or a special dish as compensation, but always in a friendly manner, showing that you are there to help. If the customer accepts the resolution proposal, follow up to ensure they have had a new satisfactory experience. This can turn a dissatisfied customer into a restaurant promoter.
Encouraging positive customer reviews on iFood may seem challenging, but with the right strategies, it becomes a simple and effective task. A foolproof tactic is to directly ask for feedback. At the end of the meal or delivery, send a personalized message expressing gratitude for the purchase and subtly encourage the evaluation. Something like “Your opinion is very important to us. Could you evaluate your experience on iFood?” can make all the difference. Offer a small reward as an incentive. It could be a discount on the next purchase, a free dessert, or even loyalty coupons. This not only motivates the customer to leave a review but also ensures they come back.
Another trick is to invest in memorable experiences. Personalize small details that surprise the customer, like handwritten notes thanking them for the purchase or special and sustainable packaging. These gestures make the customer feel valued and willing to share their experience.
According to Marcelo Politi, a specialist in gastronomic businesses and mentor at Politi Academy, a good iFood review helps attract new customers, increases the restaurant’s visibility on the platform, and serves as social validation of the service and food quality. “Through reviews, it is possible to improve the app’s ranking positioning and boost the number of orders, directly influencing the business’s profits,” he explains.
