Children’s Day is one of the most profitable times for e-commerce in Brazil, with revenue reaching R$ 5.95 billion last year, according to data from the Brazilian E-Commerce Association (ABCOMM). The date is marked by a significant increase in sales, and merchants who have online stores or operate in marketplaces find an excellent opportunity to boost their businesses. However, to stand out among the competition, it is necessary to go beyond attractive offers and focus on a good business management strategy for better organization and agility.
Claudio Dias, CEO of Magis5, a startup specialized in automation and integration of marketplaces, brings some valuable tips for those who wish to enhance their sales during this period. He states that the first step to win over consumers is to ensure that the operation is agile and uncomplicated. ‘In high-demand periods, such as Children’s Day, efficient processes and a frictionless shopping experience are essential to achieve good results,’ explains Dias.
Dias also emphasizes that optimizing presence on marketplaces is fundamental. ‘With or without a proper website, online merchants can increase their sales by listing their products on major marketplaces, which already attract a large number of consumers,’ he comments.
From there, it is important to ensure that the listing is complete with information, categorization, product descriptions, facilitating customers’ search for desired products, which further helps increase the conversion rate.
In addition, having a management tool simplifies business management, especially during festive periods, when sales and operations volumes tend to increase. This automation not only helps keep workflow organized but also ensures that the company responds efficiently to high demand.
“Technologies like Magis5 make operations easier, from inventory control to issuing invoices, allowing the sales process to be managed in a more straightforward and practical way. This operation, in times of high demand, brings peace of mind to the seller and agility to customers,” adds Dias.
Another tip is to use promotional tools, such as sponsored ads, which can significantly increase product visibility and generate more sales. “Using demonstrative videos, showing products in action, is another good strategy as it provides a more immersive shopping experience. Campaigns can also be carried out directly within marketplaces, streamlining the process,” adds Dias.
Creativity in campaigns also becomes a strong point to highlight a product in e-commerce. Creating product kits is recommended as a strategy that helps sell more and retain customers. Additionally, creating campaigns that include emotional and relevant stories for Children’s Day and linking them to offers can generate more engagement and spark the desire to make a purchase.
Taking advantage of market trends and popular topics, such as the growing environmental awareness, can also be an excellent opportunity to generate business. “Promoting eco-friendly products and responsible production practices tends to attract environmentally conscious consumers, creating a stronger connection with brands that reflect these same principles and values,” says Magis5’s CEO.
Finally, simplifying the checkout process is another crucial factor in preventing cart abandonment. Dias emphasizes that a streamlined purchasing flow, combined with fast and available customer service, can make all the difference in converting visitors into buyers.
“By using Magis5, a management hub, sellers can organize and optimize their operations, especially during high-demand periods such as holidays. The expertise and automation offered by the platform can be the difference between maintaining competitiveness on marketplaces and standing out, generating better results and strengthening the brand’s presence,” concludes Claudio Dias.
