On February 1st, the day of the advertiser is celebrated, a date that honors the professionals responsible for creating campaigns and strategies that impact consumers and transform businesses. In a world where public attention is increasingly contested, innovation has been an essential differential in the advertising market. A creative and efficient example that has been gaining attention is advertising on bread bags, an unusual format that combines simplicity, reach, and local impact.
Who has never bought fresh bread at the bakery and taken home that traditional paper bag? Now, imagine turning this everyday item into a powerful advertising tool. That is the proposal of this advertising model: delivering advertising messages directly to the hands of consumers, in a practical way, with a high retention rate.
“The format stands out for its ability to combine visibility and utility,, as the bags are part of the daily lives of most Brazilians. With personalized and creative ads, brands can interact with the public in a light way, at a moment when they are more relaxed and receptive,” explains André Jácomo, CEO of Marketing Bag.
How Does It Work?
The bags are personalized with creative advertisements from different brands, combining attractive design and impactful messages. The packaging is distributed for free to partner bakeries, making the product useful for both the merchant and the end consumer.
The innovative format offers benefits for both advertisers and merchants who distribute the bags. Check out some of the main advantages:
Local and targeted reach: Ads reach consumers directly in the region where they are distributed, reaching a specific target audience, such as neighborhood residents and frequent bakery customers.
Low cost and high impact: Compared to traditional media such as TV, radio, and billboards, it has a more affordable and efficient cost, especially for small and medium businesses.
High message retention: Unlike digital ads that can be ignored in seconds, the bags remain visible during the entire consumption period, increasing exposure and brand contact time.
Interactivity: Including QR Codes enhances the consumer experience, allowing quick access to offers, additional information, and exclusive promotions. This turns static advertising into a digital tool, facilitating engagement and sales conversion.
Sustainability and social responsibility: With recyclable materials and eco-friendly packaging, it meets current demands for more sustainable practices.
‘Several businesses have already embraced the strategy, from major retail chains to local businesses such as supermarkets, gyms, pharmacies, and medical offices. The format allows for targeted campaigns, reaching the target audience directly in specific regions, at lower costs than traditional mediums,’ explains Jacomo.
Advertising on bread packaging reinforces the essential role of the sector in innovating and creating strategies that connect brands and people. This seemingly simple media proves that great ideas can emerge in the most unexpected formats, turning everyday life into opportunities for communication and growth.
