In a meteoric rise, the Chinese platform Temu reached the third position among the largest e-commerce sites in Brazil, surpassing the American giant Amazon. The achievement was recorded in March, considered the best month in the company's history in the country, when it reached an impressive 216 million monthly accesses. The information is from Conversion.
Record growth amid a positive scenario
March was a month of recovery for Brazilian e-commerce, which grew by 9.5% compared to the challenging month of February. In this positive scenario, Temu stood out by recording approximately 19 million more visits than Amazon, which previously held third place in the national ranking.
The most impressive thing is that the overtaking occurred even with Amazon showing growth during the period, highlighting the strength of the Chinese platform's expansion in the Brazilian market, despite its recent arrival in the country.
Imported goods sector hits all-time record
The imported products segment, where Temu is positioned, also experienced its best historical moment in March, with a 26.4% increase compared to the previous month. In addition to Temu, other Asian companies such as Shein and Aliexpress, which complete the top 3 in the sector, also reported positive results.
Among the ten largest import companies operating in Brazil, only Made in China experienced a decrease in access during the month.
Consumer behavior increasingly mobile
March data also confirms a growing trend in the Brazilian market: the predominance of access via mobile devices. In the month, 78% of visits to e-commerce sites in the country were made via mobile phones.
An important milestone was reached when apps (22.3% of accesses) surpassed desktop computers (21.6%) as the second most used method to access online stores. Mobile browser navigation remains the main method, accounting for 56.1% of total visits.
Other sectors also on the rise
The month was also positive for other segments of e-commerce. The tourism sector recovered after a challenging February, showing a 9% growth, with Latam standing out, increasing its access by 22%.
The cosmetics segment grew by 8.8% during Women's Month, with Sephora recording an impressive 33.3% increase in its traffic. O Boticário took the lead in the sector ranking, followed by Natura and Beleza na Web.
Temu's rise to third place in Brazilian e-commerce reinforces the growing competitiveness of the national market and Brazilian consumers' appetite for platforms that offer imported products at competitive prices.
