In a meteoric rise, The Chinese platform Temu reached the third position among the largest e-commerce sites in Brazil, surpassing the American giant Amazon. The event was registered in March, considered the best month in the company's history in the country, when it reached an impressive 216 million monthly accesses. The information is from Conversion
Record growth amid a positive scenario
March was a month of recovery for Brazilian e-commerce, that grew 9,5% compared to the challenging month of February. In this positive scenario, Temu stood out by recording approximately 19 million more visits than Amazon, who previously held the third position in the national ranking
The most impressive thing is that the overtaking happened even with Amazon showing growth during the period, highlighting the strength of the Chinese platform's expansion in the Brazilian market, despite its recent arrival in the country
Imported goods sector hits all-time record
The imported products segment, where Temu fits in, also experienced its best historical moment in March, with a growth of 26,4% compared to the previous month. Besides Temu, other Asian companies like Shein and Aliexpress, that complete the top 3 of the sector, also showed positive results
Among the ten largest import companies operating in Brazil, only Made in China registered a decrease in accesses during the month
Consumer behavior increasingly mobile
March data also confirm a growing trend in the Brazilian market: the predominance of access via mobile devices. In the month, 78% of visits to e-commerce sites in the country were made via mobile phones
An important milestone was reached when the applications (22,3% of accesses) surpassed desktop computers (21,6%) as the second most used method to access online stores. Navigation via mobile browsers remains the main method, representing 56,1% of the total visits
Other sectors also on the rise
The month was also positive for other segments of e-commerce. The tourism sector recovered after a challenging February, showing a 9% growth, with emphasis on Latam, that expanded its access by 22%
The cosmetics segment grew by 8,8% during Women's Month, with Sephora recording an impressive increase of 33,3% in your accesses. O Boticário took the lead in the sector ranking, followed by Natura and Beleza na Web
The rise of Temu to third place in Brazilian e-commerce reinforces the growing competitiveness of the national market and Brazilian consumers' appetite for platforms that offer imported products at competitive prices
