Sebrae and Shopee announce a new free training platform aimed at helping small entrepreneurs thrive in the digital market. The initiative is part of the partnership established at the end of 2024 between the two organizations and aims to strengthen Brazilian entrepreneurship through best practices for creating and scaling e-commerce businesses.
With content developed by specialists from Sebrae and Shopee, the distance learning platform offers a comprehensive course divided into five modules covering everything from basic knowledge about online sales to more advanced strategies, including pricing and negotiation with suppliers. Participants, without the need for prior knowledge about marketplaces, will learn how to create and increase their sales in e-commerce. To participate and access the content, simply register on the platform:sebrae.com.br/sites/PortalSebrae/partnerships/hopee
"We will empower small businesses for a faster and more efficient entry into the online sales universe, also ensuring greater sustainability and competitiveness over time. Marketplaces are a great showcase for small businesses, which should leverage digital tools to explore new markets," says Bruno Quick, technical director of Sebrae Nacional.
"Digitalization is essential to expand the markets of small and medium-sized enterprises, driving their growth. We are committed to supporting Brazilian entrepreneurship and believe that training is fundamental for the development of our country. This is one of Shopee's main priorities," says Luciana Hachmann, Head of Government Relations at Shopee.
In addition to the free content, the platform offers additional benefits as entrepreneurs complete the tracks, such as an exclusive WhatsApp community with support from partner consultants to answer questions and continue the training. In the future, two more content tracks will be launched, focusing on business professionalization, performance data analysis, marketing strategies, and good customer service practices.
Impact of Shopee in Brazil
With over 3 million registered Brazilian sellers responsible for more than 90% of the platform's sales in the country, Shopee has been a gateway to the digitalization and growth of local businesses. According to Shopee's research, 1 in 3 sellers found their first online sales opportunity on the platform, and 40% expanded their operations after joining the app. Shopee's educational initiatives have trained over 500,000 Brazilian entrepreneurs.
