Have you ever stopped to think about which websites are the most visited by Brazilians? Among social networks, endless shopping and searches, the internet has become a true digital amusement park. And now, thanks to a study bySemrush, a digital marketing platform specialized in online visibility, we have the answer. Are the websites you use most among the top-rated?
According to the toolOpen.Trendsyes Semrush, ohGoogle topped the rankingIn August, accumulating 6.51 billion visits. Behind the logo, the YouTubeIt secured second place with 3.18 billion accesses. The news portalGlobo.comstood out with 823.96 million visits, closely followed by social networksInstagram(548.14 million) andWhatsApp(537.67 million).
Ranking of the 10 most visited websites by Brazilians in August 2024
- Google – 6.15 billion
- Youtube – 3.18 billion
- Globo.com – 823.96 million
- Instagram – 548.14 million
- WhatsApp – 537.67 million
- XVideos – 536.92 million
- UOL – 471.45 million
- Facebook – 425.86 million
- Google BR – 296.04 million
- X – 246.91 million
“The data shows an interesting overview of Brazilians’ online behavior. Half of the most visited websites are social networks, which shows how much these platforms are part of people’s digital daily lives. It is worth noting that the survey only considers access via the web, without including data from applications, which are extremely popular, especially for networks such as Instagram, WhatsApp and Facebook. Even so, the fact that these addresses are among the most visited websites confirms the strength of networks as points of connection, entertainment and communication,” he says.Erich CasagrandeMarketing Leader of Semrush BR.
The survey also found that around70.20% of accesses to the country's main websites were made via mobile devices, reinforcing the dominance of mobile use in online content consumption.
"The fact that most access is via mobile devices reflects how smartphones have become an essential part of Brazilians' lives. Today, we do everything on our phones: from checking social media and news to making online purchases. This predominance of mobile use shows how easy and immediate internet access has shaped our habits, making browsing more practical and accessible. For users, this means being able to address their needs at any time, from anywhere, with convenience at their fingertips," concludes Casagrande.
For those who want to check the rest of the ranking or explore more detailed data, such as the performance of websites in specific sectors, simply access thesitefrom Semrush. There, you will find comprehensive analyses of digital behavior trends in Brazil and valuable insights to optimize your online strategy.
