More and more companies are adopting theComposable Commerce, an approach that offers flexibility and customization in e-commerce. According to Gartner, this trend has solidified as one of the most significant transformations in digital commerce, enabling businesses to quickly adapt to market changes and consumer expectations. Companies like Nike and IKEA are already reaping the benefits of this model, demonstrating its effectiveness in creating personalized and scalable shopping experiences.
In this way, theComposable Commerceallows companies to structure their e-commerce solutions using the best available components, according to their specific needs. This modular perspective facilitates the customization of the customer journey, integrating technologies and services that provide a unique shopping experience. For example, according to Forrester's 2024 Budget Planning Survey, a Composable Commerce architecture can significantly reduce the Total Cost of Ownership (TCO) by up to 4 times compared to monolithic systems. This is due to the modular nature of Composable Commerce, which reduces the need for extensive development and maintenance, resulting in substantial savings and greater operational efficiency.
It is important to note that this technology is constantly evolving, allowing companies to quickly integrate new functionalities. Tools such as microservices, APIs, and architectureheadlessThese are some of the innovations that offer greater flexibility and scalability. The architectureheadless, for example, allows the user interface (frontend) is developed independently, facilitating updates and customizations without affecting the main system (backend).
Businesses that adopt theComposable Commercecan take advantage of emerging technologies and adapt more quickly to new market dynamics and target audience preferences, which is essential to maintaining competitiveness.
Challenges and opportunities in the Brazilian market
Although it offers numerous benefits, theComposable CommerceIt also presents challenges, especially for small and medium-sized enterprises. Managing multiple suppliers and integrating different components can be complex and require more resources. However, with a well-planned strategy, it is possible to overcome these obstacles and seize opportunities for growth and innovation.
Furthermore, the adoption of this technology can contribute to business sustainability. By allowing companies to choose specific components as needed, resource waste is avoided and operational efficiency is optimized.
Yes, in 2024, theComposable CommerceIt stands out as an essential trend for companies seeking to quickly adapt to market changes and offer personalized experiences to their customers. Adopting this approach allows companies to be more agile, innovative, and responsive to market demands, positioning themselves in a competitive and strategic manner in a constantly evolving business environment.
