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Mercado Livre and Magalu surpass Amazon in the ranking of creators' dream marketplaces

E-Commerce Uptate
By E-Commerce Uptate

Known for bringing together a wide range of products and services in one place, marketplaces attract not only consumers but also the people behind the Creator Economy. The importance of this business model is so great that it has become a new category within the ranking of content creators' dream brands, based on research Creator POV.

In the second edition of the BrandLovers survey, which interviewed over 5,000 creators across Brazil, these "online shopping malls" introduce a new category, adding to the rankings: 

  • Dream Beauty Brands
  • Dream Fashion Brands
  • Dream Beverage & Food Brands
  • Dream Electronics Brands

In the debut of the new list, four marketplaces stood out, with two of them originating in Latin America and surpassing a US giant:

1st Free Market2nd Shopee3rd Magalu4th Amazon

"Brands originating in Latin America attract as much interest as global giants, which is a clear sign of the regional strength and cultural relevance of these players," says Rapha Avellar, CEO and founder of BrandLovers.

Intense connection

The dream brands ranking is based on an open-ended question that investigates which companies creators would most like to work with, and the spontaneous mention of marketplaces signals how much these digital environments have already become a consolidated part of creators' daily lives. This is because the Creator POV 2025 survey also analyzed the state of creators' online lives. 

According to the study, 65% of these professionals are always online so as not to miss opportunities, such as job offers or partnerships — a clear sign of a hyperconnected society.

"If, on the one hand, this data is a warning about the effects of hyper-connectivity and the risks to mental health, on the other hand, it functions as a portrait of a modern society that conducts its life online. We're talking about people who make professional connections, shop, have fun, and build communities—all of this on the internet," analyzes Avellar. "Because they live this dynamic intensely, creators end up being good spokespeople for this new form of consumption in marketplaces," he concludes.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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