LinkedIn, largest professional social network in the world, has just released the eighth edition of the Top Startups list, that recognizes the twenty companies that stood out the most in the last year in Brazil, based on analyses of exclusive data from the platform, guided by four main pillars: growth of job opportunities, user engagement with the company and its employees, interest of market professionals in available positions and attraction of the best talents.
In a moment marked by rapid changes, these startups are adapting and reinventing their products and services – and not only continue finding ways to grow amid uncertainty, but also demonstrate potential to attract investments and exceptional talents
The list of startups included in the new edition of 2024, led by the editorial team of LinkedIn News, helps professionals discover resilient companies across a wide range of sectors, like financial services, benefits, technology, entertainment, among others.
Guilherme Odri, editor-in-chief of LinkedIn News Brazil, affirms that "The startups featured in this year's edition were specially chosen for shaping the market in various fronts, with a focus on fintechs, that continue to revolutionize financial services and occupy the top of the lists in the latest editions. In the field of technology, software development and IT consulting are also gaining ground, meeting the demand for digital transformation and operational efficiency. The healthcare sector is also increasingly at the forefront of transformation, with startups focused on optimizing patient care and experience. We can say that startups in Brazil are permeated by an environment of innovation, highlighting these companies' ability to adapt to market needs and lead the way to the future
Check out the list of Top Startups 2023:
- Cashew – financial services
- Nomad – financial services
- Super Shipping – software development
- Our – financial services
- Alice – hospitals and healthcare services
- Gringo – IT services and consulting
- Tenchi Security – computer and network security
- triggo.eat – IT services and consulting
- Alum– financial services
- Food to Save – IT services and consulting
- WEpayments – financial services
- Skate – entertainment
- Need – hospitals and healthcare services
- SplitC – software development
- Faster – design services
- Cash – financial services
- Lina – financial services
- Mechanized – information services
- Tomorrow – business and services consulting
- Beginning– financial services
More details on the full list can be foundhere.
Methodology
LinkedIn evaluates startups based on growth and demand — two key attributes that are synonymous with successful startups. We analyzed exclusive LinkedIn data in four pillars
- Employment growth: Percentage increase in the number of employees over the period of the methodology, that must be at least 10%
- Engagement: views and followers who are not employees of the company's page on LinkedIn, as well as how many non-employees are viewing employees of this startup.
- Interest in the job: the rate at which people view and apply for jobs at the company, including paid and unpaid positions.
- Attraction of the best talents: how many employees the startup recruited from any global company on LinkedIn, as a percentage of the total workforce of the startup. The data is normalized across all eligible startups
The methodology was applied from July 1, 2023, to June 30, 2024.
To qualify, companies should be private and independent, to have 30 to 50 (or more) employees, have 7 (or fewer) years since their founding and be based in the country on the list where they appear. We excluded all hiring companies, think tanks, venture capital companies, law firms, IT and management consulting companies, non-profit organizations and philanthropic entities, accelerators and state-owned companies. Startups that have laid off 10% (or 20% depending on the country) or more of their workforce within the timeframe of the methodology, based on public announcements, they are also not eligible. These decisions are made by the LinkedIn News team based on statements from the company or information from reliable sources
