LinkedIn, the world's largest professional social network, has just launched the eighth edition of the Top Startups list, which recognizes the twenty companies that stood out the most in the past year in Brazil, based on exclusive platform data analyses, guided by four main pillars: growth in job opportunities, user engagement with the company and its employees, market professionals' interest in available positions, and attraction of the best talents.
At a time of rapid change, these startups are adapting and reinventing their products and services – and not only are they continuing to find ways to grow amid uncertainty, but they are also demonstrating the potential to attract investment and exceptional talent.
The list of startups featured in the 2024 edition, led by the LinkedIn News editorial team, helps professionals discover resilient companies across a wide range of sectors, such as financial services, benefits, technology, entertainment, among others.
Guilherme Odri, editor-in-chief of LinkedIn Notícias Brasil, states that “The startups selected for this year's edition were specially chosen for shaping the market on various fronts, with a focus on fintechs, which continue to revolutionize financial services and top the lists of recent editions. In the technology sector, software development and IT consulting are also gaining ground, meeting the demand for digital transformation and operational efficiency. The healthcare sector is also increasingly leading the transformation, with startups focused on optimizing patient care and experience. We can say that startups in Brazil are immersed in an environment of innovation, highlighting the ability of these companies to adapt to market needs and to lead the way to the future.
Check out the list of Top Startups 2023:
- Cashew– financial services
- Nomad– financial services
- Super Shipping– software development
- Our– financial services
- Alice – hospitals and health care
- Gringo– IT services and consultancy
- Tenchi Security– computer and network security
- triggo.ai– IT services and consultancy
- Alum– financial services
- Food to Save– IT services and consultancy
- WEpayments– financial services
- Skate- entertainment
- Need– hospitals and health care
- SplitC– software development
- Faster– design services
- Cash– financial services
- Lina– financial services
- Mechanized– information services
- Tomorrow– business consulting and services
- Beginning– financial services
More details on the full list can be foundhere.
Methodology
LinkedIn evaluates startups based on growth and demand — two key attributes that are synonymous with successful startups. We analyzed exclusive LinkedIn data in four pillars
- Employment growth: Percentage increase in the number of employees over the methodology period, which must be at least 10%
- Engagement: views and followers of non-employees of the company's LinkedIn page, as well as how many non-employees are viewing employees of this startup.
- Interest in the job: the rate at which people view and apply for jobs at the company, including paid and unpaid positions.
- Attraction of the best talents: how many employees the startup recruited from any global company on LinkedIn, as a percentage of the startup's total workforce. The data are normalized across all eligible startups.
The methodology was applied from July 1, 2023 to June 30, 2024.
To qualify, companies must be private and independent, have 30 to 50 (or more) employees, be 7 (or fewer) years old since founding, and be headquartered in the country of the list in which they appear. We excluded all hiring companies, think tanks, venture capital firms, law firms, IT and management consulting companies, non-profit organizations, philanthropic entities, accelerators, and state-owned enterprises. Startups that have laid off 10% (or 20%, depending on the country) or more of their workforce within the methodology's timeframe, based on public announcements, are also not eligible. These decisions are made by the LinkedIn News team based on company statements or information from reliable sources.
