The federal government launched a goal plan to promote female entrepreneurship. Within the project, there is a committee composed of representatives from nine ministries, financial institutions, Sebrae (Brazilian Service for Support to Micro and Small Enterprises), and members of civil society organizations. The idea is to increase income, productivity, and sustainability of women-led enterprises.
However, entrepreneurship is not just about starting a business. It's also about creating opportunities. The government can generate value through this project, but it is necessary to keep in mind that there are objectives to be set. For the program to be effective and sustainable, it is essential to implement strategies to create an environment of economic growth not only for women entrepreneurs but for the country as a whole.
Investment funds and reduction of bureaucracy
Currently, there are numerous tax, bureaucratic, and legal barriers. There are still obstacles related to access to credit and investments. To stay alive, the entrepreneur needs access to the market to attract and acquire more clients. Therefore, it is necessary to ensure credit facilities and, for example, reduce barriers to high interest rates.
Legal access
Legal support is essential for the business to grow and flourish. Therefore, the government should create favorable environments for these entrepreneurs, simplifying registrations with commercial boards, intellectual property, and contracts, as well as providing support.
Culture of entrepreneurship
To promote the culture and values of entrepreneurship, it is necessary to invest in campaigns so that women recognize themselves as entrepreneurs and contributors to the ecosystem. Behavior change must be the foundation of all this. How to do this? Publicize success stories of female entrepreneurs, organize events and conferences that promote entrepreneurship, and strengthen awareness campaigns on the subject.
Education, training and innovation
To ensure the success and continuity of the project, entrepreneurial women need to be trained. It is necessary to invest in education and training that involve a good business, from marketing to technology. The incentive for innovation, such as research and development by the Federal Government, is also crucial. These are details that give the entrepreneur resources to make her business robust and sustainable.
Networking and collaboration
Entrepreneurs need to understand the importance of networking and connections with other entrepreneurs, investors, and specialists. For this, the Federal Government can and should create opportunities for meetings and discussion groups, for example. Another option is to ensure access to programs that provide mentorship and training from private sector companies.
