Among the 18 sectors of electronic retail analyzed in the E-commerce Sectors Report in Brazil, about 16 segments of e-commerce in the country grew in November - increase driven by Black Friday. According to the most recent numbers, the evolution of online traffic on the platforms was 10% compared to October, accounting for 3 billion unique visits—the largest number of 2024
Beyond the date of commercial offers, November was a month marked by the consolidation of a player that until then was relatively unknown in Brazil. If when we talked about Asian e-commerces, the main names that came to mind were Shoppe, Shein and Aliexpress, now the name of Temu is on the list.
With the surprising growth of Temu, today, 5 of the 10 largest Brazilian e-commerces are Asian. The Chinese company, based in Boston, in the USA, arrived in Brazil in May of this year. Despite the short time at home, has already surpassed heavyweight competitors like Olx, Shein, Aliexpress and Magazine Luiza to reach the5th place in the ranking of the largest e-commerces in Brazil.
A leader in the import ranking since Augustit went from 1 million accesses in May of this year to over 107 million visits in November 2024
The sectors that grew the most on Black Friday
In comparison with October, the Jewelry and Watches sector was the segment that grew the most in November, with a 39% increase — taking advantage of Black Friday and the proximity to Christmas. According to the Black Friday 2024 Study, carried out by Conversionby the way, 83,6% of consumers stated that they intended to use the sales season to buy their Christmas gifts
The growth of the sector was driven by Vivara, that recorded an increase of more than 3,4 million accesses and was responsible for about 73% of the growth in visits to the sector. The other two categories that showed the highest increase in the month were the ones ofSports, with 29,4%, and Cosmetics, with 28,4%.
The imported goods sector also had its best performance of the year, reaching over 316 million monthly accesses — high of 6,3%. The strong point of the month for the category was the increase in visitors to Aliexpress, by 22%,with about 91 million
Already in the Marketplace sector, Amazon Brazil was the one that stood out the most, surpassing the numbers from July, month in which Prime Day occurred and when the company had presented its best results of the year up to that point. However, the site that expanded its traffic the most in the monthly comparison was the Casas Bahia platform, with 36,9% of accesses MoM, achieving your best result of the year.
In turn, within the Electronics and Home Appliances segmentBrazilian company Kabum advanced 61% and surpassed Apple to reach second position in the sector— that reached 16,5%, with 234 million accesses. The leader of the category remains Samsung, with 44,8% of theshare of traffic in the niche
