Amazon officially announced the end of remote work in Brazil, determining the return to in-person work for its 18 thousand employees in the country. The decision follows the guideline of the American matrix, that had already established the return to the offices since September 2024
Decision Details
In a statement, Amazon stated that, although the requirement for in-person work is the new rule, specific cases can still be analyzed individually. "Currently, the company is returning according to its local structural possibilities, together with the employees and their managers, for specific cases, the company stated in a note
Amazon operates in Brazil with 12 distribution centers in seven cities, various delivery stations and two corporate offices in São Paulo, in addition to managing data centers and technology centers
Impact and Expansion
In addition to the internal restructuring, Amazon plans to expand its team this year, opening 480 new positions in the technology fields, finances, marketing, human resources and supply chain. The company also recently reduced the commission rates for partner sellers, seeking to attract more merchants and expand the product offering with more competitive prices
Competition in E-commerce
The adjustment occurs in a scenario of fierce competition in the national e-commerce, especially with Shopee, that surpassed Amazon and became the second most accessed marketplace in Brazil in 2024, ranking just behind Mercado Livre. According to a report from Itaú BBA, Shopee generated over R$ 60 billion in Brazil in the last year, the double of Amazon, consolidating itself as a strong competitor
The Singapore company has been betting on affordable prices and new sales strategies, like live commerce, where sellers market their products during streaming sessions on the platform, to boost your operations
E-commerce Scenario in Brazil
Despite the competition, the Brazilian e-commerce sector still has room for growth. While in Asian countries online sales account for about 40% of retail, in Brazil this share has not yet exceeded 12%. Amazon has 78 thousand selling partners, with 99% of them being small and medium-sized enterprises (SMEs), that sell more than 18,4 million products listed on the site
With information from SINDPD
