The Amazon, e-commerce giant, announced the departure of its main executive in Brazil, Daniel Mazini, who held the position of Country Manager since 2019. The decision comes in the midst of an overall restructuring of the company, which seeks to reduce costs and increase operational efficiency
The Mazini, who led Amazon's operations in the country, will be replaced by Ricardo Garrido, Current Retail Director of the company in Mexico. The transition will take place over the next few weeks, with Garrido taking office from May
Under the management of Mazini, Amazon significantly expanded its presence in the Brazilian market, by launching new services like Amazon Prime and Amazon Music, in addition to expanding its product catalogue and partnerships with local vendors. However, the company faces increasing competition from national players, like Magazine Luiza, Americanas and Mercado Livre
Mazini's departure comes at a challenging time for Amazon., which globally announced the dismissal of more than 18,000 employees earlier this year., as part of a restructuring plan to adapt to changes in the post-pandemic economic landscape. In Brazil, The company also made cuts in its staff., Although it has not released official figures
In an internal statement, Amazon thanked Mazini for his contribution and leadership in recent years., highlighting the progress made by the company in the Brazilian market. The company also reaffirmed its commitment to the country, highlighting the growth potential of e-commerce in the region
The arrival of Ricardo Garrido as Amazon's new head in Brazil signals the company's intention to continue investing in the local market, drawing on the executive's experience in operations in Latin America. Garrido will have the challenge of leading the company in a scenario of increased competitiveness and accelerated digital transformation, seeking to strengthen Amazon's position as one of the leading e-commerce players in the country
With the leadership transition and global restructuring underway, Amazon reinforces its strategy of adapting to market changes, aiming to maintain its sustainable growth and offer the best experience to its customers and partners in Brazil and in the world
