With 8 out of 10 professionals already using AI in marketing strategies, according to a study by IAB Brazil, the search for real and applicable intelligence has never been so urgent. Observing the gap between generic tools and market needs, Deskfy — a Brazilian SaaS platform for marketing workflow management — announces the launch of agent MIA: Marketing with Artificial Intelligence.
The big turning point with MIA is specialization. While generic AIs serve as a starting point, the real productivity gain is in models trained for each brand’s context. An internal survey by Deskfy, conducted with clients in the last quarter, showed that 60% of those using MIA report saving 10 to 30 minutes per task compared to using generic AIs. This is because the tool already ‘thinks’ with the brand’s guidelines, eliminating adjustment and refinement steps.
“MIA was born from what we learned from over 200 brands: marketing needs real intelligence that solves tasks with context and strategy. It’s not just about answering, it’s about thinking together,”, says Victor Dellorto, CEO of Deskfy.
Unlike AIs that offer standardized answers, MIA was trained with solid marketing concepts based on references like Philip Kotler and April Dunford. This training allows her to deeply understand the brand positioning of each client, ensuring more assertive solutions. Contextual automation frees up teams to focus on more strategic and creative functions, leaving operational work to technology.
MIA: a versatile specialist AI agent for marketing
MIA is no longer just an artificial intelligence; she is a true strategic and operational partner for marketing teams. Designed for the dynamics of daily life, its features were developed to simplify and expedite tasks.
Starting with idea generation, the tool facilitates contextualized brainstorming sessions, delivering innovative insights aligned with the brand. This intelligence extends to content creation, assisting in the production of captions, copies, and planning actions with precise materials adapted to the company’s positioning.
For daily management, MIA enables navigation and quick access to essential data within the Deskfy environment, instantly answering questions about priorities, active campaigns, and pending approvals. Furthermore, it streamlines collaboration and execution with task creation via command and shared conversations, where the team can refine strategies.
The tool also facilitates collaboration with shared conversations, where the entire team can refine information and strategies with its help, and provides routine reports that offer valuable insights to continuously optimize processes.
