The concern of companies with corporate governance has been growing — according to a survey by the Brazilian Institute of Corporate Governance (IBGC), in 2024, the private sector showed an average adherence of 66% to the practices recommended by the Brazilian Corporate Governance Code, an increase of 1.6 percentage points compared to 2023. State-owned companies and publicly traded companies also show steady growth.
Nevertheless, some common factors still hinder the proper exercise of governance, according to Andréa Migliori, CEO of Workhub Digital, an HR Tech providing solutions for corporate portals. ‘The pillars of governance are equity, transparency, integrity, sustainability, and accountability. Communication is crucial for all of them, and unfortunately, there are many challenges in this area among companies in all sectors,’ she explains.
The CEO exemplifies with the most used methods for information sharing in organizations: emails and WhatsApp. ‘Even though they are very useful and widely used tools, both bring risks and delays that can impact the entire company communication.’
The first negative point raised is the issue of organization and access to information segmentation. With conversations and documents scattered across hundreds of emails or WhatsApp groups, it becomes very difficult to identify who said what and when. This also leads to different people having access to different information, which brings inconsistency in decision-making. This situation not only disrupts the day-to-day business and team productivity but can also create specific complications during audits, which require traceability.
Another risk is the vulnerability of data. Partly because some email operators and messaging apps may not have the best security certifications, and partly because decentralization can expose confidential matters to people who should not have access, through recipients in copy or presence in WhatsApp groups, for example.
Andréa also points out informational overload as another common difficulty. “Channel saturation leads to waste of time and focus, with teams spending more energy trying to organize themselves than actually working. It is not unlikely that data gets lost in this scenario, which directly affects governance practices,” emphasizes the professional.
One of the main solutions to this “chaos” is the use of a single communication channel capable of concentrating and organizing company information, acting as the ‘backbone’ of internal communication strategy, allowing the exchange of information and documents securely. This is the proposal of intranets and other corporate communication systems, especially those that bring integrated solutions so that everything is recorded within the same program.
“A good system can meet all internal communication needs and also offer ease during audits, with transparency and practicality,” explains Andréa. But she also reinforces: “It is a tool change as much as it is a cultural change. People need to adapt, and it is essential that the entire team understands the reasons behind the novelty, and uses it accordingly,” she concludes.
