The use of Artificial Intelligence (AI) in online retail has transformed the way companies interact with consumers and manage their operations. This technological advancement currently helps entrepreneurs optimize business management and enhance the promotion of their products and services.
According to a survey conducted by the American consulting firm MarketsandMarkets, it is estimated that the Artificial Intelligence market will grow by up to 1900% worldwide by 2026. This growth is driven by increased demand in sectors such as health, industrial automation, and especially in retail.
“Generative and predictive Artificial Intelligence can assist retailers in many cases: from setting up their store with tips on performing better in search engines, to registrations and configurations, to the maintenance and strategic design of their business, providing insights for action on seasonal and strategic market dates,” details Ricardo Leite, Director of UOL Host.
For many entrepreneurs, Artificial Intelligence may seem like an unknown and challenging field, but it is necessary to discuss its applications. That is why Ricardo Leite has shared some tips on how the use of AI and its functionalities can help small and medium-sized entrepreneurs create a successful business in the digital environment. Check it out:
Product descriptions:
A successful e-commerce has detailed product descriptions, aiming to assist the consumer at the time of purchase. Artificial Intelligence can play an important role in creating comprehensive and attractive descriptions, helping customers find exactly what they are looking for, and consequently boosting the results of the online store. In addition to assisting with descriptions, ChatGPT provides comprehensive details and content enhancements for your virtual store, and the VirtUOL Store already offers this solution natively to all customers.
SEO Strategies:
With the increase in Customer Acquisition Cost (CAC) in e-commerce, which represents the sum of investments in marketing and sales divided by the number of customers acquired in a period, it is important to value organic ranking in search engines. For this, it is essential to have SEO optimized according to best practices. The VirtUOL Store platform, from UOL Host, offers a functionality that generates personalized descriptions according to the store’s identity, optimizing the shopping experience. Today, it is the only e-commerce platform that helps with product listing and store SEO natively, at no additional cost.
Category Optimization:
Categorization helps customers quickly find the desired items, reducing the bounce rate of the site. This metric represents the percentage of visitors who access a page and leave without interacting with the content or clicking on other pages. ChatGPT can assist in creating a custom category tree for the store.
Sales Strategies on Seasonal Dates:
E-commerce is filled with dates that drive retail. To achieve success on these occasions, a clear and effective strategy is essential, and artificial intelligence (AI) can assist in creating precise strategies, offering insights on ideal promotions and social media content, for example.
Email Marketing:
Email marketing is one of the most effective strategies to increase conversions in online stores. Therefore, using AI in content creation and message strategy development can help improve metrics for email blasts and promotional campaigns.
