The Dermaclub, a benefits club for the brands of the Dermatological Beauty division of the L’Oréal Group in Brazil, has just announced an unprecedented partnership with iFood. Starting on July 14, throughout the national territory, registered Dermaclub consumers will be able to automatically accumulate points when purchasing products from the brands La Roche-Posay, Vichy, CeraVe, and SkinCeuticals at partner establishments within the iFood app.
The news marks another step for the L’Oréal Group to integrate the skin care universe with the convenience of digital shopping. To enjoy the benefits, just follow three simple steps: the consumer must register for free at Dermaclub, activate the club before making purchases of the participating brands’ products on the iFood app, and automatically accumulate points with each order.
All consumers participating in the program will be able to, during the action period, exchange the accumulated points for new skincare items from the same brands. In addition, the campaign offers exclusive benefits for a limited time (until July 31). Check out the highlights:
- Open registrations on Dermaclub: redeem any product for up to 2,000 points – Until 07/31, limited to 1 per CPF;
- Any purchase: allows the redemption of any product for up to 6,000 points – Until 07/31, limited to 1 per CPF;
By expanding Dermaclub’s presence to a platform that is already part of the daily routine of millions of people, the action reinforces the commitment of the L’Oréal Group to offer affordable solutions connected to the consumption habits of Brazilians.
For more information, visit:
Instagram: @dermaclub
