Brazilian e-commerce grows at an accelerated pace, imposing increasingly complex logistical challenges for companies of all sizes. With the increase in demand, the search for efficiency in the delivery of products has become essential to maintain competitiveness. In this scenario, solutions Delivery Writer They emerge as strategic tools to optimize routes, reduce costs and ensure consumer satisfaction.
Brazil leads the global growth of the sector. In 2024, online sales in the country grew 16%, according to the Latin American digital transformation report. For 2025, the Brazilian Association of Electronic Commerce (ABCOMM) It projects a turnover of R$ 224.7 billion, an increase of 10% compared to the previous year.
However, this growth brings significant challenges. Companies need to deal with increasingly shorter deadlines and demanding consumers, making routing a competitive differentiator.
“The exponential increase in orders requires companies to look at their logistical operation today. Today, it is not enough just to deliver fast, it is essential to ensure precision and efficiency. For the customer”, explains Alexandre Trevisan, CEO of Umov.me, a reference in routing solutions for companies.
The adoption of scripts has provided direct impacts on productivity and control of operating costs.
“By optimizing routes, companies not only save, but also increase consumer satisfaction. The end customer wants predictability and security when receiving an order, and technology is one of the main allies to provide this experience,” adds Trevisan.
Large digital retail players, such as Mercado Livre and Amazon, already use advanced scripts to deal with high demand and reduce delivery failures. However, technology is becoming increasingly accessible for smaller companies, who need efficient solutions to compete in a highly dynamic market.
Recently, Grupo Panvel, one of the main pharmacy chains in Brazil, faced logistical challenges in the last mile of its deliveries. The need to make the process more agile and efficient led to a partnership between All Trade and Umov.me, resulting in the development of an application that optimizes the scripting and management of deliveries. With this technology, the company improved the accuracy of the routes, ensuring greater speed in the distribution of products and providing a more satisfactory experience to the consumer.
LS Translog, specializing in fast deliveries, also faced logistical challenges in their national operations. To optimize management and efficiency, it adopted the UMOV.ME logistics application. In its first year using the tool, the company broke records during Black Friday, quadrupling the volume of sales compared to the previous year. The impact was so positive that, in just one year, it surpassed the mark of 9 million deliveries, consolidating itself as a reference in the sector.
“The demand of companies of different sizes for a more agile, efficient and safe delivery is increasing. The adoption of technology in the day-to-day of logistics is the only way for businesses to become more competitive and relevant in this market”, says Trevisan.
For the next few years, the trend is for routing to gain even more intelligence with the incorporation of machine learning and artificial intelligence algorithms, allowing the prediction of demands and dynamic adjustments of routes in real time. “The future of logistics involves digitization and the use of strategic data. Anyone who knows how to use these tools efficiently can optimize their processes, ensuring more agility, predictability and quality in deliveries, without compromising the operational structure”, concludes Trevisan.
