Abrasel is optimistic about the resumption of 99food in the Brazilian delivery market, released this week. The return of the platform represents a relevant movement for the food sector outside the home, which has sought to increase competition and reduce the concentration in meal deliveries.
The movement takes place at a time when other companies also show interest in the sector, as is the case of Chinese Meituan, leader in deliveries in China. The expectation is that this new scenario will press for a more balanced environment, with a greater diversity of services and business models.
In recent years, delivery has established itself as a strategic channel for bars and restaurants. According to a survey by Abrasel, 71% of establishments make deliveries, and 78% of these resort to services per application, such as ifood.
In this context of a broad market domain by a company, the arrival or return of new agents can benefit both entrepreneurs and consumers, by expanding the available options, stimulating innovation and promoting better commercial conditions.
“The market needs more diversity and fairer conditions. It is essential to remove barriers that prevent full competition, creating a healthy environment for business and beneficial to society as a whole,” says Paulo Solmucci, Executive Chairman of Abrasel.
The entity reinforces its commitment to the construction of a more competitive, transparent and sustainable delivery ecosystem that encourages entrepreneurship, innovation and the continuous improvement of the services provided.
