Online shopping has changed the life of the consumer. With easy access to products and very attractive prices, Brazilian e-commerce breaks records upon records. According to a study by Nielsen IQ, a company specialized in consumer intelligence, the sector closed 2023 with revenues of over R$ 250 billion.
To try to ride this wave, former commercial manager Fábio Luongo created Namboo, the first franchise marketplace in Brazil in 2022. The business idea arose from a family challenge. Luongo noticed that his stepson was watching videos that taught how to become a millionaire without the need for education. He then proposed a challenge to the boy. He would open a CNPJ (tax ID number) with him and they would try to sell products online within a certain period of time.
Shortly thereafter, without getting results, the boy lost interest. But Luongo did not. The challenge sparked his pride, and he decided to heavily invest in e-commerce. It worked so well that a year and a half later, he left his position as a commercial manager in a large company to focus completely on his venture.
To grow faster and sustainably, Luongo decided to propose a partnership to his friend Fred Vanitelli, a franchising specialist, who was responsible for the company’s format. They started importing products in large quantities and offering them to franchisees at a very competitive price, which would increase profit margins.
Warehouse and stock? Not necessary
The logistics management done by Namboo includes taking care of the entire product shipping process, from importation to storage and inventory management. The franchisee purchases the products in advance from the franchisor, who is responsible for the custody and subsequent shipment of the goods.
This franchise format is very attractive, due to the low operating cost (no need for a physical store or employees), high profit margin, and a quick return period – around six months. It’s no wonder that some of the brand’s 12 units are already grossing more than R$150,000 per month.
– The forecast for this year is to close with 15 operating units and by 2025, to have 60. Our goal is to become one of the largest franchise networks in the country in the coming years.
More information at: https://www.franquianamboo.com.br/
Brand Profile:
Initial Investment: from R$48,000 to R$98,000.
Average Monthly Revenue: R$100,000.
Average Monthly Profit: 10% to 15%.
Return Period: 6 to 12 months.
