Today, only 30% of companies can complete a decade of operation in Brazil, according to Sebrae information. On the other hand, Love Gifts celebrates this significant achievement with a trajectory marked by growth and consolidation in the gifts and creative decorations franchise market. Founded in 2014 by Fábio Farias, the brand had its beginning as a store in Campina Grande, Paraíba and currently has more than 80 units throughout the country, establishing itself as a reference in its sector.
Love Gifts was created with the mission of offering a unique shopping experience, with original and creative products. “In the first few months of operation, I realized there was an opportunity to expand the business and reach more entrepreneurs. Thus, in 2016, we decided to start franchising,” says Farias, CEO and founder of the network.
The success of Love Gifts is driven by its ability to innovate and adapt to market requirements. Farias emphasizes that the company has always remained attentive to transformations and trends, which was essential to face challenges and grow in the last ten years. “The secret to staying in the industry for a decade is continuous innovation. We are always vigilant to changes and consumer needs,” says the entrepreneur.
As part of its expansion plan, Love Gifts intends to increase its presence in new regions of the country. “We are ready to continue growing, but always maintaining an innovative spirit and being close to our franchisees. They are the ones who bring the essence of Love Gifts to every corner of Brazil,” emphasizes Farias.
“We are in constant contact with our franchisees, closely following their journeys. In these 10 years, we have witnessed entrepreneurs who, with their franchises, fought and achieved their dreams. This is what motivates me, what drives me to always want more. As our slogan says, let happiness become routine, that is our purpose,” says Fábio Farias.
