A Daten, uma das principais indústrias de computadores do Brasil, anuncia investimentos na expansão para novos mercados e no lançamento de um e-commerce voltado para o segmento corporativo, que trará opções para micro, pequenas e médias empresas acessarem diversas tecnologias que antes eram direcionadas para grandes empresas. O e-commerce contará com o portfólio amplo de computadores, e trará soluções para diversos segmentos, que incluem desde equipamentos mais simples para caixas de restaurantes e padarias, até computadores de altíssima performance para escritórios de arquitetura e engenharia, por exemplo. Com mais de 23 anos de experiência e consolidada como referência em computadores robustos para os segmentos governamental, educacional e corporativo, a Daten desenvolve essa iniciativa como parte de um plano mais amplo de fortalecimento da marca e ampliação de sua oferta de produtos e serviços.
“Estamos investindo para alcançar públicos novos e diversificados no mercado corporativo, como varejistas e food service, clínicas e área médica, arquitetura e engenharia, agências de publicidade, dentre outros setores que são pilares importantes da economia brasileira. Também buscamos ampliar a conexão com nossos clientes e parceiros, oferecendo uma experiência digital alinhada à visão de inovação da Daten. Vamos entregar tecnologia de ponta e soluções acessíveis que otimizem as operações e ampliem a competitividade desses negócios em seus respectivos mercados”, afirma Paulo Pacheco, Head de Canais da Daten.
According to the executive, being a genuinely Brazilian brand, Daten has a strategic vision compatible with that of the local entrepreneur, which makes the company adopt a differentiated position in the market, seeking to provide greater cost-benefit. “When it comes to technology, whose investments are usually significant, Brazilians focus on price, but do not overlook the product quality, as they know that this can negatively impact operations and generate even higher costs in the future. Therefore, Daten seeks to provide the best technologies combined with affordable prices,” he says.
The launch of e-commerce reinforces Daten’s strategy of democratizing access to high-quality technology and facilitating the buying journey from large organizations to small entrepreneurs. The platform was designed with a focus on customer experience, offering a user-friendly interface, intuitive navigation, and a segmented portfolio that allows quickly finding solutions that meet the specific needs of each business.
Among the available products are desktops, notebooks, miniPCs, among other machines, that help manage payment systems, biometrics, inventory control, and even reservations, facilitating processes and improving the experience of employees in corporations and their end customers. Thus, it is possible to maximize operational effectiveness and boost companies’ growth.
In addition to providing a direct and streamlined channel for acquiring technological solutions, e-commerce also represents an evolution in Daten’s customer service model to the corporate market, integrating technology and advisory support. E-commerce allows customers to contact consultants directly to clarify doubts and receive guidance, providing a personalized experience for an intuitive and efficient shopping journey. In this way, Daten will be closer to its new audiences through technical support, supporting throughout the purchasing process and understanding closely the market demands. This creates a feedback loop: current solutions meet customer demands while contact with them will enable Daten to develop new solutions that the market will seek in the future.
To enable this expansion, Daten has been investing in innovation, infrastructure, and product development. Currently, the company allocates 5% of its annual revenue to Research and Development, ensuring the continuous evolution of its portfolio and alignment with the demands of emerging markets. These efforts are complemented by a rigorous commitment to quality and sustainability, evidenced by certifications such as ISO 9001, ISO 14001, ISO 45001, and ISO 37001, which reinforce operational excellence and corporate ethics in all company activities.
“Daten has always aimed to be a strategic partner for businesses, going beyond product delivery to provide complete solutions that generate real value for our customers. With this investment in new markets and the launch of e-commerce, we are reaffirming our commitment to innovation and creating opportunities for companies of all sizes to grow and thrive in an increasingly competitive business environment,” explains Paulo. With the launch of the new website, Daten reaffirms its position as a company committed to leading technological innovation in Brazil. The platform is another step towards building a connected future, where technological solutions create opportunities for companies of all sizes and sectors.
To learn more about Daten and explore the available solutions, visit the new website at https://empresas.daten.com.br
