E-commerce has evolved rapidly, driven by changes in consumer behavior, mainly brought about by the advancement of technologies and new digital solutions. As a result, there is a growing demand from companies for new negotiation and relationship channels with the public, such as marketplaces and e-commerce. That’s why Nubimetrics, a platform that empowers sellers and big brands with intelligent data, becomes essential for companies to stand out in this competitive environment. According to Juliana Vital, Global Chief Revenue Officer of the startup, “the use of strategic information allows understanding customer preferences and anticipating trends for a more assertive decision-making, a decisive factor for business success”.
According to the Product Intelligence Report, organizations that use intelligence tools from sources have 5.5 times more chances of seeing their revenue grow by over 25% annually than those that do not use them. However, Nubimetrics’ CRO emphasizes that implementation alone is not enough – it is necessary to choose platforms with the capacity for intelligent analysis and insights, which will support the entire market analysis process with high accuracy and forecasting ability.
“This is a crucial role for brands, enabling them to extract precise insights to enhance operations. The intelligent interpretation of this information allows for more effective adjustments in marketing campaigns, product launches, inventory optimization, and user experience improvement, resulting in more informed decisions and greater profitability,” completes the specialist.
Walking alongside the consumer, who is evolving, to the executive, major brands also have diverse needs in their segments, even with the same common objectives: to drive sustainable growth and ensure positive shopping experiences. “With a future-oriented approach, Nubimetrics combines advanced technologies — such as artificial intelligence and big data — with industry experts’ expertise to understand each company’s specific demands. To accelerate our clients’ growth on marketplaces and ecommerce, we have developed a package of personalized services integrated into the platform that provides a complete solution, thus adapting to each segment’s needs,” concludes the professional.
