With the market becoming increasingly competitive, small businesses seek alternatives to streamline operations and build solid relationships with customers. In this context, the adoption of Customer Relationship Management (CRM) – or customer relationship management system – becomes a strategic differential. A survey by Grand View Research states that the global CRM market is expected to reach $157.6 billion by 2030.
More than organizing and centralizing information, CRM helps increase sales, improve productivity, and reduce costs. Augusto Barretto, marketing strategist, founder of Ti Nordeste, and creator of Simplo CRM, points out: “A CRM allows small companies to maximize sales and achieve a new level of productivity, focusing on customers and market opportunities in a simple and effective way”.
Stats from Finance Online show the positive impact of using CRMs in small businesses, highlighting significant improvements in sales, customer loyalty, productivity, and operational efficiency. Below, five ways in which CRM can benefit these businesses:
1. Increase in sales and customer conversion
With data indicating a potential increase of up to 29% in sales, a CRM facilitates tracking each stage of the sales cycle, automating the sending of quotes and offers to maximize conversion opportunities. “It is a relatively simple way to boost results, but one that often does not receive the attention it deserves,” comments Barretto.
2. Customer Relationship and Loyalty
Establishing a long-lasting relationship is essential to retain customers, and 74% of CRM users report a significant improvement in consumer satisfaction. By centralizing the history of each customer, businesses provide personalized service, increasing retention and loyalty.
3. Productivity Gain and Operational Efficiency
Data shows that 73% of professionals using CRM report efficiency gains, and 50% observe an increase in productivity, streamlining customer service and sales processes. “Automating repetitive processes frees up the team’s time for strategic tasks,” emphasizes the expert.
4. Operational Cost Reduction
Workflow optimization also leads to savings. 40% of CEOs using CRM notice a significant reduction in operational costs, helping redirect resources to other areas.
5. Integration and Centralization of Essential Tools
A good CRM offers integrations with tools like WhatsApp Business, e-commerce, and digital calendars. “It is a way to ensure more practical management, facilitating data centralization. This is especially important for small businesses, which have limited manpower and need to see processes more clearly.”
The Simplo CRM is a platform that provides solutions for customer management, marketing, and sales at affordable prices, aiming to enable solutions for small businesses. The positive effects are proven by Impermaster Engineering, which recorded a 58% increase in sales in just one month of use.
According to Barretto, “Simplo CRM is more than a platform; it transforms the way companies handle each stage of the sales journey, centralizing data and monitoring the progress of each interaction, allowing a visible improvement in results. This is the most obvious consequence for organizations that invest in CRM”.
