When it comes to artificial intelligence (AI), many think of advanced algorithms and technologies. However, every innovation depends on a fundamental element that is rarely recognized: data. The information provided by users is valuable to companies, but preserving the security of this data is a daily challenge, given the serious cases of information leaks in recent years and laws such as the General Data Protection Law (LGPD). In this context, synthetic data has gained attention in the digital segment due to its ability to ensure privacy in the use of AI tools – according to a BCC Research projection, the global synthetic data market could reach $2.1 billion by 2028. Seeking to take the lead in this trend, the Brazilian startup Eudalia, founded in 2023, has been developing solutions to promote the harmonious combination of technological advancement and digital privacy through this and other technologies.
Understood as information generated by algorithms to mimic real data, synthetic data allows companies from any sector to innovate without compromising personal, sensitive, and confidential information, making it an ideal tool for processes in sectors such as health, finance, and legal. In the financial segment, for example, they enable training anti-fraud models without exposing real customers, while in the health sector, they enable clinical studies and epidemiological simulations without compromising patient privacy. In Brazil, Eudalia is a pioneer in providing this technology in a structured way, offering it as a solution easily incorporable into the daily operations of these and other sectors.
“The market already understands that synthetic data is not just an alternative, but a strategic pillar to overcome technical and regulatory challenges, as well as to accelerate innovation. Looking at the users of our platform, we have found that companies adopting this approach can reduce the development time of AI solutions by up to 60%, in addition to significantly reducing operational costs,” says Lucas Mirabella, CEO and founder of Eudalia. “By adopting this innovative tool, companies can train AI models, reduce security risks, and at the same time, comply with the privacy regulations under Brazilian law”.
In addition to mitigating the risks of information leaks, another advantage of the resource is the use of AI on a large scale. In the corporate environment, replacing confidential data with synthetic data simplifies the adoption of technologies such as large language models (LLMs), reducing costs and strengthening security.
“Our goal is to ensure that any company can invest in technology and operate with agility, but without compromising important regulations such as the LGPD and the trust of customers,” emphasizes Mirabella. “The future of AI is only safe with the combination of innovation and responsibility, and Eudalia’s mission is to be that bridge. After all, it is possible to grow, innovate, and at the same time, protect what is most valuable: people”.
By following this logic, Eudalia’s proposal is clear: to create solutions ranging from generating personalized scenarios to automatically replacing confidential information in sensitive documents. Additionally, the tools are flexible and can cater to both startups and large corporations. Whether through API integration or customizing AI tools, the company ensures that any organization can operate with agility, security, and compliance with current regulations.
