Black Friday 2024 has once again boosted Brazilian commerce, especially e-commerce. Throughout the month of November, promotions increased sales and traffic on e-commerce platforms, especially in the last week of the month. DATAFRETE, a technology company specializing in logistics management solutions, monitored the results in its TMS and confirmed the increase in volume in this year’s edition.
According to the company, freight quotations made for its more than 650 clients grew by 113% compared to the same period in 2023. Also in November, the platform transacted over R$ 1 billion worth of goods, with a 67.92% increase in the average product ticket.
The highlight, according to CEO Marcelo Martins, was the platform’s performance during the period. “We had 100% uptime in TMS, that is: total availability throughout the month so that our clients could quickly provide freight quotes and organize the logistics management of orders,” he reports.
Logistics, in fact, is a point of attention during seasonal dates like Black Friday. Surveys from digital services companies, such as LWSA, indicate that 6 out of 10 consumers abandon a purchase because of shipping costs. In 2023, delivery delays also topped the list of complaints, with 38% of reports in Procon/SP.
We had over 32 million quotations made, which shows the impact of this process on companies’ operational results on dates like this. Technology is essential to ensure not only speed but also automated price comparisons and selection of the best logistics partners, avoiding post-purchase headaches,” Martins emphasizes.
DATAFRETE also saw a 59% increase in orders during this year’s Black Friday. Market research, such as Cielo’s, indicates that sales on that day exceeded pre-pandemic levels, with retailers posting 15% more sales than in 2019.
