In partnership with Statista, Rocket Lab anticipates forecasts for the mobile app market in Brazil. The study “Market Insights 2029”, with information up to April of this year, presents the main app categories and market segments, among other data, that are expected to have the highest revenue growth in Brazil over the next six years.
The numbers brought by ‘Market Insights 2029’ indicate that the consumption of products and services will continue to grow in the coming years in the country and provide a valuable insight into how the market is evolving, which app categories will have higher demand and revenue generation potential. The study is a compass for marketing professionals, guiding them in creating strategies that not only meet current needs but are also resilient and adaptable to the projected market changes. With insights pointing out how apps can remain relevant and competitive, maximizing user engagement and loyalty in an increasingly saturated and competitive market environment,” says Daniel Simões, country manager of Rocket Lab in Brazil.
The analytical document highlights, for example, the entertainment category (61%) as the one with the highest percentage growth in the next six years, with revenues expected to close at US$ 670.2 million this year and reach US$ 979.3 million in 2029. “The challenge is to discover where these potential users are and set a goal to impact them in the best way, with truly personalized and relevant interactions. It is also interesting to leverage global events dates such as the Olympic Games (Los Angeles 2028), men’s World Cup (2026, in the USA, Canada, and Mexico) and women’s World Cup (2027, in Brazil), as well as local music festivals, among others, which can be a key factor in this evolution process,” points out Simões.
According to the study’s forecast, finance (49%), food & beverage (48%), and shopping (46%) are expected to be other categories of apps with the highest percentage increase in revenue between 2024 and 2029 in Brazil. This current year, finance could reach $26.9 million and hit $40.3 million in the last year of this decade. Food & beverage apps are projected to end this year with $32.3 million in revenue and reach $48 million in 2029. Finally, the shopping revenue – the most substantial of the four categories in amount – could reach $651.6 million in 2024 and hit $954.3 million in 2029.
The market segments expected to have the highest growth in the number of mobile app users between 2024 and 2029 are e-commerce (38%), increasing from 128.3 million to 177.7 million in this period; food delivery (19%), from 94.6 million to 113.7 million; and streaming TV (10%), from 148.1 million to 163 million.
The projected revenue in e-commerce apps may range from $43.4 million in 2024 to $75 million in the last year of this decade; whereas food delivery, from $18.8 million predicted for this year to $26.3 million in 2028 (no forecast for the following year); and finally, streaming TV, from $4.3 million (2024) to $5.8 million (2029). In terms of revenue per user, the app segments expected to have the greatest growth between 2024-2029 are e-commerce (25%), streaming TV (22%), and food delivery (19%).
“When we look at these revenue potentials, it’s natural for marketers to reinforce their actions at the bottom of the funnel to maximize sales and ROI (return on investment). However, within a sustainable media strategy, it’s essential to smartly distribute the budget across all stages of the user’s journey to increase brand touchpoints with their audiences and create a deeper connection with them. This increases the chances of the user progressing throughout the entire funnel, considering the brand, and converting,” recommends the country manager of Rocket Lab in Brazil.
The study also highlights the app penetration rate in three market segments. The percentage of Brazilian e-commerce app users is projected to reach 69.6% of the country’s population this year and hit 81.3% in 2029. As for streaming TV, it is expected to reach 68% (2024) and 73.1% (2029); and for food delivery: 43.5% this year and 51% in the last year of this decade.
