The search for fast deliveries has become a competitive advantage in the logistics sector. According to a global survey by Shopify, 80% of consumers consider the speed of delivery an essential factor when deciding on an online purchase. In addition, the study found that many consumers are willing to pay a little more for faster deliveries. The growing demand for these services has led logistics companies to quickly adapt to meet the needs of different consumer profiles. But is fast delivery for everyone?
According to Talita Silva, Relationship Manager at Grupo MOVE3, the answer depends on the customer’s profile. “Profiles like millennials, Generation Z, and urban consumers tend to seek faster deliveries. They have a fast-paced lifestyle and an immediate need, while other customers prioritize factors such as cost or sustainability,” she said. According to her, identifying these needs and preferences is essential to ensure efficient delivery, whether it be fast or standard.
Challenges of Personalization and Inclusion in the Logistics Sector
According to Pitney Bowes’ 2020 report, 67% of consumers expect companies to offer the option to customize their deliveries. In light of this need, companies need to adapt to the specific needs of each customer. At Grupo MOVE3, for example, there are services for night deliveries, scheduling appointments, and support for hard-to-reach locations, such as rural areas and slums. “Ensuring fast delivery in different regions and customer profiles involves challenges such as logistics infrastructure, network reach, and operational costs,” Talita comments.
The delivery in areas like favelas is an example where customization and knowledge of the region are essential. The challenging geography and the lack of formal addresses can make the process complex, but MOVE3 uses a combination of technology and data to overcome these obstacles, ensuring that all customers have their needs met.
Use of Data and Technology to Anticipate Demands
The customization of deliveries, as well as fast delivery, depends directly on the collection and analysis of data. The MOVE3 Group uses tools such as big data and artificial intelligence (AI) to identify purchasing patterns and predict demand for more agile services. ‘These technologies help us adapt our logistics strategies proactively, ensuring a more efficient and satisfactory delivery for each customer,’ says Talita.
Furthermore, data analysis is essential to balance the needs of different consumer profiles – from those who prefer more economical deadlines to those who demand immediate delivery. ‘With a precise reading of the order history, we can adjust our operations to meet these two extremes,’ concludes the manager.
Needs and Decisive Factors
The main factors influencing customers’ decision to opt for fast delivery are the urgency to receive the product, the convenience of avoiding long waiting periods, and trust in the logistics company’s reputation. Clarity in communication and accuracy in order tracking are also crucial for this choice. “At MOVE3, for example, to maintain transparency, we offer a real-time tracking system. This allows customers to track the status of their deliveries, receive update notifications, and make adjustments to the location or time, if necessary,” explains Talita.
Future Trends in the Delivery Sector
MOVE3 also anticipates a future where automation, AI, and sustainable practices will play an even more significant role. “We are investing in the use of electric vehicles and other ecological solutions to meet our customers’ growing expectations regarding sustainability,” comments the professional.
“With this vision, the MOVE3 Group remains at the forefront of personalized logistics, focusing on agile, efficient service capable of adapting to the demands of an increasingly demanding and diverse audience,” concludes Talita.
