Companies expand investments in cloud and artificial intelligence to reduce costs and increase productivity

To reduce costs and increase operational efficiency, Brazilian companies have expanded their investments in cloud computing and artificial intelligence in 2024 and continue to accelerate this transformation in 2025. According to the International Data Corporation (IDC), cloud investments in Latin America are expected to grow by 30% annually, with Brazil leading this progress. Meanwhile, the global AI market is projected to reach $990 billion by 2027, as per Bain & Co., driven by the adoption of more robust models and the growth of data centers. The need for agile and scalable systems has led companies to integrate these technologies to support digital operations and new work models.

This movement directly impacts the productivity and competitiveness of organizations. Data from McKinsey indicates that companies adopting automation with AI reduce, on average, 20% of operational costs and increase efficiency by 30%. Artificial intelligence has been used to personalize experiences, automate repetitive processes, and identify hidden inefficiencies, enabling companies to make more strategic and agile decisions.

The growth of remote and hybrid work also drives the demand for cloud solutions. Companies that have adopted this model require secure and scalable systems to ensure quick and efficient access to essential information. In this scenario, cloud system integration has become indispensable to support distributed teams and increasingly complex digital processes.

With this evolution, IDEEN stands out as a facilitator of this digital transformation, providing solutions that enable migration to hybrid environments without compromising efficiency. The company develops technologies focused on system integration, promoting cost reduction and increased productivity, essential factors for organizations to adapt to new market demands.

“We believe that system integration, combined with the flexibility of the cloud and the transformative power of artificial intelligence, is the key to unlocking new levels of operational efficiency. Our focus is on creating solutions that simplify complex processes, eliminate bottlenecks, and turn data into strategic decisions,” says Rafael Spagnoulo, CEO and founder of the group Elo, Sow, Ideen, and Revvo.

In addition to the need for technological innovation, regulations such as the General Data Protection Law (LGPD) also drive this transformation. Companies looking to streamline their operations need to ensure security and traceability in their systems. IDEEN’s solutions meet these requirements, allowing organizations to comply with regulations while enhancing their operational efficiency.

The combination of cloud, artificial intelligence, and system integration is shaping a more agile, productive, and innovative business future. Companies from various sectors are accelerating their digital transformations, and IDEEN is at the forefront of this movement, offering essential tools for organizations to thrive in an increasingly dynamic and challenging market.