Black Friday is approaching and promises to shake up the Brazilian retail sector with aggressive discounts and a significant increase in e-commerce sales. For companies, however, this period also brings the logistical challenge of ensuring fast and efficient deliveries while controlling operational costs amid such high demand.
According to estimates by E-Marketer, the e-commerce market in Latin America is expected to surpass US$ 250 billion by 2028, with Brazil and Mexico accounting for 86.8% of new digital sales in 2024 alone. In Brazil, the Globo Consumer Outlook reveals that 62% of consumers plan to make purchases during Black Friday, with free shipping being one of the biggest motivators for Brazilian consumers.
With this landscape, companies need to equip themselves with tools that offer a competitive advantage, especially in the logistic field. Geotab, a global leader in connected transportation solutions, is a strategic ally to tackle these challenges. Managing over 4.3 million commercial vehicles on its platform, the company offers solutions that combine data analysis and artificial intelligence to optimize logistical operations.
Efficiency and savings: how the power of data and AI tools transform logistical operations
Geotab’s solution allows companies to reduce costs by increasing fleet efficiency, such as reducing fuel consumption, idle time, and supporting preventive maintenance measures that minimize vehicle downtime. During Black Friday, when operations are at full capacity, this optimization translates to a more agile operation, with fast and seamless deliveries.
The last-mile delivery sector faces an increase in demand during Black Friday, making the use of advanced fleet management solutions essential to ensure speed and efficiency in operations. Companies like Mercado Livre have been using telematics solutions in their operations, achieving significant results in safety and operational efficiency. Such as a 42% reduction in total incidents and a 16% reduction in speeding incidents.
These improvements, combined with real-time fleet monitoring, also allowed the company to increase the autonomy of electric vehicles by 12% in just two months, as well as reduce idle mileage by 37% in one month. These results reinforce how intelligent fleet management is essential to maximize efficiency and ensure that logistical operations can handle Black Friday demand spikes.
“With the continuous growth of e-commerce in Latin America, Geotab positions itself as a strategic partner for companies needing to overcome logistical challenges during periods of high demand, such as Black Friday, and in daily operations. Our solutions not only offer cost savings and operational efficiency but also ensure an exceptional shopping experience for consumers. With access to accurate data and AI tools, companies are confident they are prepared to face increased demand, regardless of its magnitude, and can proactively adjust their operations, avoiding delays and ensuring deliveries are made on time,” comments Eduardo Canicoba, Vice President of Geotab in Brazil.
Promoting safe practices and optimizing fleet maintenance
Geotab also offers driver behavior monitoring solutions, allowing companies to promote safer driving practices, prevent accidents, and help save lives, optimizing fleet maintenance. The platform provides detailed performance analysis and collision reconstruction reports, ensuring that companies achieve greater safety and operational efficiency over time.
Anticipating demand and optimizing operational efficiency
During Black Friday, Brazilian consumers are more demanding, seeking early offers, low-cost shipping, and fast deliveries, leading to demand peaks before the official date. To deal with this pressure, companies need to optimize their logistical operations. Geotab’s technology allows for efficient operation adjustments, reducing fleet idle time and ensuring vehicles are always in operation.
With a focus on reducing fuel costs, route optimization and preventive maintenance management prevent unexpected interruptions, enabling fleets to operate at maximum efficiency. “Our commitment is to help companies reduce costs, improve efficiency, and ensure quality service to customers, especially during high-demand periods,” concludes Canicoba.
