As a strategic partner of content creators, Noodle offers personalized and accessible financial solutions for those looking to turn their influence into sustainable businesses. With easy credit, an exclusive platform for publis negotiation, and financial management tools, the fintech helps influencers organize their cash flow, maximize earnings, and plan for the future, allowing them to focus on what truly matters: creating.
Even with the most recognized content creators earning a lot, most do not have access to credit. The reasons range from short credit history, young age, and data sources that no bank is interested in analyzing, such as social networks and content selling platforms.
Currently, Noodle has over 5,000 influencers and creators, represented by more than 200 agencies that process their payments and campaigns through the platform. Overall, more than R$300 million has been transacted between these parties, in addition to an investment of over R$20 million in projects. The company’s clients include Kondzilla, PineappleStorm, and BR Media Group.
“Creators are dominating the world and their financial needs are still not of interest to traditional institutions. Our role is to accelerate the growth of creators by providing the money they need to invest in content, team, and promotion. And this is only possible because we have data and technologies that banks do not possess.”, says Igor Bonatto, CEO of Noodle.
Noodle is a highlight in a market that moves more than R$1.2 trillion globally per year, and will grow even more by 2027, according to Goldman Sachs. In Brazil, estimates from IBGE indicate that over 7 million Brazilians earn money in the creator economy. Between 500 and 800 thousand live entirely from content creation.
“With Noodle, they find a complete ecosystem, ranging from facilitated access to credit to intelligent financial management and the creation of new strategic partnerships. We want them to have security to focus on what they do best, while we take care of the rest,” says Bonatto.
The fintech, which is rapidly growing in the creative economy market, recently received an investment from the QED fund, the same one that invested in Nubank and Quinto Andar.
