Capturing and holding the attention of customers is a challenge for current business models, as well as essential for the success of any company and professional. Effective strategies to become the first choice of consumers are fundamental for companies looking to stand out from their competitors.
Recent data shows that customer loyalty is increasingly tied to the experience and perception of the brand. According to a Forbes Insights survey, 70% of consumers state that a positive purchasing experience is one of the main factors influencing their decision to consume a specific brand repeatedly. This reinforces the importance of investing in strategies that not only attract but also retain customers.
Daiane Milani, a Branding specialist, shared insights for the brand to become the user or client’s first thought. “The secret lies in creating a strong and memorable Brand Identity. It goes beyond offering a quality product or service; it’s about how you position yourself in the market and how you emotionally connect with your target audience”, she explains.
Consistent Presence across all contact points
An expert emphasizes the importance of a consistent presence at all customer touchpoints, from social media, advertising, quality of service in physical locations, among others. “In daily life, it may be that the entrepreneur or business owner is not able to see the importance of details, but they need to know that their visual identity to verbal and non-verbal communication of their brand present and reinforce the company’s promise and its unique position in the market,” she points out.
To implement these strategies, Daiane Milani recommends: “Digital platforms offer opportunities for brands to engage authentically with their audience. But nothing beats face-to-face connection. It is through this environment that the company can establish a real and deep bond with its customers. For this, it is essential that the physical space and communication are aligned and reinforce that brand, through a strong and uniform visual identity, in every way. This is non-negotiable for the company to retain and attract new customers,” she concludes.
