In the competitive wine market, ensuring that the product arrives intact to the customer is as essential as the quality of the beverage. Comnêctar, an e-commerce specializing in premium wines, mainly from the Old World, found in the packaging GoPack, from Termotécnica, the ideal solution for safe transport and a differentiated unboxing experience.
Transport Safety and Reduction of Damages
Developed to protect bottles during transportation, the GoPack drastically reduces damages in shipments, an essential aspect for high-value-added products like imported wines. “Wine is like a living organism. Bottles transported improperly can alter their original characteristics. The EPS GoPack packaging has high mechanical resistance, capable of cushioning impacts and vibrations during shipping, as well as maintaining temperature, contributing to preserving the properties of wines throughout the transport to our customer’s home,” states Marcelo Heldt, one of the founding partners and responsible for the company’s e-commerce operation.
With certification from SENAI/SC and approval in logistics companies such as GolLog and Azul Cargo Express, the GoPack packaging ensures that the bottles arrive intact to customers, regardless of distance or transport conditions.
Since its foundation, Comnêctar has been using the GoPack in all its shipments. In over two years of operation, the company has already shipped wines to all states in Brazil without recording a single broken bottle.
Premium Unboxing Experience
Comnêctar understands that the customer experience goes beyond the wine itself: the moment of opening the package should also be special. When unpacking the GoPack, the customer finds the bottles wrapped in tissue paper, accompanied by a flyer and a QR Code for repurchase, reinforcing the premium identity of the brand.
The company is inspired by the unboxing experience of brands like Apple, where the expectation of opening the package adds value to the purchase. “We make sure the customer notices the care we have taken from wine selection to delivery,” emphasizes Marcelo Heldt.
Practicality and Versatility
The GoPack is modular and universal, meaning it adapts to different bottle formats and even glasses. Comnêctar takes advantage of this flexibility to create promotional kits, such as wine combos that include crystal glasses. The packaging ensures the safe shipment of these items without the need for extra packaging.
Furthermore, the modular design allows for inventory optimization, reducing the need for multiple box formats. This simplifies logistics and provides more efficiency in operations.
Sustainability and Recycling
Termotécnica also cares about the environmental impact of packaging. The GoPack is 100% recyclable and is part of the Recycle EPS program, which has already reused more than 48 million kilograms of material. This ensures that the wine transport protection solution from Comnectar is also aligned with sustainability practices.
The partnership between Comnectar and Termotécnica proves how innovative packaging can transform the customer experience in digital retail, ensuring safety in transportation, a memorable unboxing, and logistic efficiency. For Comnectar, the GoPack has become a competitive advantage, helping to establish the company in the premium wine e-commerce market in Brazil.
