Major commercial dates like Valentine’s Day, approaching along with Black Friday and Consumer Day, represent peak sales that drive both digital and physical retail. However, the exponential growth in transactions can pose operational challenges for companies developing software for the sector. E-commerce stability, integration with POS systems, and efficiency in issuing invoices are critical challenges for software houses developing solutions for retail.
According to the Brazilian Association of E-commerce (ABComm), Brazilian e-commerce raised R$ 204.3 billion in 2024, a 10.5% increase compared to the previous year. In addition to the positive revenue, there were 414.9 million orders accounted for, representing an average ticket of R$ 492.40. In total, the number of online buyers reached 91.3 million. For 2025, it is predicted that Brazilian e-commerce revenue will exceed R$ 234 billion, with nearly 15% growth, an average ticket of R$ 539.28, and three million new buyers, according to ABComm.
On the other hand, the Brazilian Association of Credit Card Companies and Services (Abecs) points out that this year’s Easter is expected to generate R$ 5.3 billion, 26.8% more than last year. In a competitive market, artificial intelligence stands out as an essential tool, adopted by 70% of online stores for data analysis and automations that ensure more personalized and effective experiences, according to research from Ebit/Nielsen.
“Commemorative dates drive retail, and technology plays an essential role in ensuring sales success. In our solutions hub, practices such as integration between management systems and marketplaces, automations of financial processes — including payments and transfers within the ERP itself — and the agile issuance of the Consumer Electronic Invoice are adopted with the aim of boosting retailers’ performance. The challenge is to continuously evolve these technologies to keep up with demand peaks without compromising the consumer’s experience. Discussing these trends and innovations is essential to ensure stability, scalability, and security in digital operations,” says Jonathan Santos, CEO of TecnoSpeed.
