A A&EIGHT, an end-to-end high-performance digital solutions ecosystem, has just announced its new artificial intelligence tool for the market. Titled SAIO (Search AI Optimization), the feature focuses on SEO for e-commerce and was developed within the innovation lab of B8one, one of the companies in the A&EIGHT group.
Resulting from a two-year development process and a total investment of R$ 1 million, SAIO features a crawler engine that allows it to use mechanisms similar to those of search engines like Google, Yahoo, and Bing. In this case, the solution simulates this behavior to diagnose SEO opportunities automatically and produce content that fits these requirements. In practice, the platform conducts end-to-end diagnosis of partner sites and generates massive content for thousands of products through multiple AI-powered LLMs.
According to Renato Avelar, partner and co-CEO of A&EIGHT, the solution channels decades of SEO expertise from the group’s professionals and has an original work developed by the software engineering team, responsible for the entire application infrastructure. “The goal with SAIO is for the tool to achieve, in a few days, what SEO professionals would take years to deliver to a brand. We believe it is possible to achieve between 30% and 60% organic revenue growth for clients in the short term with the new platform,” he highlights.
According to a study conducted by BrightEdge, over 53% of all online traffic comes from organic searches. For Avelar, the data reinforces the importance of SEO, as adopting strategies that direct the search to a specific company or product can generate up to twice as much revenue compared to those that do not. “The major point involving the process, however, is the delay in ensuring results, as organic traffic requires the creation of a large number of contents aligned with complex rules responsible for ranking the material within search engines,” he adds.
Hugo Alvarenga, partner and co-CEO of A&EIGHT, states that the great advantage of the tool lies precisely in massively shortening this work, accelerating the results of partner brands through technology. “Through SAIO, we created a unique mechanism in the market that combines the power of AI with one of the main needs of e-commerce. While many companies only use the feature to promote service agents, we managed to go further by bringing AI with a direct application in SEO,” he explains.
For example, last year, Liz Lingerie used SAIO during a testing period and, even with the unfinished product, recorded a 64% increase in organic sales on its site. The result contributed to the brand reaching its sales goal for the year and significantly reducing the need for investments in paid media.
