A A&EIGHT, ecosystem of high-performance end-to-end digital solutions, has just announced its new artificial intelligence tool for the market. Named SAIO (Search AI Optimization), the feature focuses on SEO for e-commerce and was developed within the innovation lab of B8one, one of the companies within the A&EIGHT group.
Resulting from a two-year development process and a total investment of R$1 million, SAIO features a crawler engine, allowing it to use mechanisms similar to those of search engines like Google, Yahoo, and Bing. In this case, the solution simulates this behavior to automatically diagnose SEO opportunities and produce content that meets these requirements. In practice, the platform conducts end-to-end diagnosis of partner sites and generates massive content for thousands of products through multiple AI LLMs.
According to Renato Avelar, partner and co-CEO of A&EIGHT, the solution channeled decades of SEO expertise knowledge from the group’s professionals and involved an original work developed by the software engineering team, responsible for the entire application infrastructure. ‘The goal with SAIO is that the tool accomplishes, in a few days, what SEO professionals would take years to deliver to a brand. We believe it’s possible to achieve a growth between 30% and 60% in clients’ organic revenue in the short term with the new platform,’ he emphasizes.
According to a study conducted by BrightEdge, over 53% of all online traffic comes from organic searches. Avelar emphasizes the importance of SEO, as adopting strategies that drive search to a particular company or product can generate up to twice as much revenue compared to those that do not. “The big concern involving the process, however, is the delay in ensuring results, since organic traffic requires the creation of a large number of contents aligned with complex rules, responsible for ranking the material within search engines,” he adds.
Hugo Alvarenga, partner and co-CEO of A&EIGHT, states that the tool’s great advantage lies precisely in massively shortening this work, accelerating results for partner brands through technology. “Through SAIO, we have created a unique mechanism in the market, which combines the power of AI with one of the main needs of e-commerce. While many companies only use the resource to promote customer service agents, we are able to go further by bringing AI with a direct application in SEO,” he explains.
For example, last year, Liz Lingerie used SAIO during a testing period and, even with the unfinished product, saw a 64% increase in organic sales on its website. The result helped the brand achieve its sales target for the year and significantly reduced the need for investments in paid media.
