Colormaq, a renowned brand of appliances in Brazil, has announced the launch of its new e-commerce platform. The initiative aims to provide an optimized and functional shopping experience for its customers, aligned with the company’s purposes of continuous evolution and customer focus.
The new platform, developed in partnership with VTex, features various categories of highlighted products, including purifiers, washboards, washing machines, centrifuges, and purifiers. Among the innovations, the integration with Reclame Aqui for satisfaction research (NPS), order status via WhatsApp, special offers, and an integrated blog stand out.
The site, designed responsively, ensures an optimized experience on desktops, smartphones, and tablets, prioritizing accessibility and usability for all users. Colormaq seeks, therefore, to strengthen its direct connection with the consumer public, following the sector’s trend.
Raphael Biguetti, head of Digital B2C at Colormaq, states: “The new site reflects Colormaq’s commitment to placing the customer at the center of the business, as well as prioritizing sustainability and social responsibility, offering transparent information about our practices and policies.”
The platform also emphasizes customer safety, offering a simplified shopping experience and quality guarantee on all products. Various promotions and special offers are available, including discounts on PIX and interest-free installment options.
After-sales service received special attention in this new phase. The company has invested in efficient delivery logistics, ensuring fast and secure deliveries across the country. Additionally, technical assistance in after-sales provides specialized support with advanced technologies and direct communication channels.
Colormaq reaffirms its commitment to customer satisfaction and continuous improvement, with future plans to further enhance user experience on its e-commerce platform.
