Acting on social networks is usually understood as the main (if not only) path for a brand to be recognized on the internet. It’s not quite like that. Developing a high-performance website and investing in paid traffic are essential measures for a company to reach its audience on the internet.
That’s what explains the specialist Fabiano Quirino, CEO of Agk.Medical, a marketing agency focused on health services and businesses. In his assessment, by having a well-designed and maintained website, the company transfers professionalism and credibility from real life to the digital universe, generating Digital Authority.
Paid traffic comes to boost the visibility of the site. The strategy is even recommended by Sebrae in guidance materials for small and medium-sized companies. The most used platforms to publish ads are Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and TikTok Ads Manager.
However, it is not just the investment in ads that will ensure access and, especially, permanence on the company’s website. “The site needs to have relevant content, easy navigability so that the user can find what they are looking for, be attracted by what the brand offers,” emphasizes Fabiano Quirino. “The generation of digital authority is strongly influenced by high-performance website, and it is through it that the public access, systematically, all data and information”.
In this sense, together with the Agk.Medical team, the specialist mentions five characteristics that make an efficient website and, therefore, are able to make a good impression on those who are navigating:
- Having a harmonious and modern visual, with high-quality images;
- High speed in page loading;
- Easy to navigate, with relevant content and interactive menus;
- Fully responsive, designed to adapt to any type of device resolution (laptop, cellphone, desktop), without distortion;
- Undergo security updates and maintenance with backups, including the addition of new elements and content.
With features like these, a high-performance website conveys modernity, humanization, and credibility. ‘The site should reflect, in the digital environment, the brand values established in the physical environment,’ adds the specialist.
Another key point is to ensure the presence of the site on search engines. In addition to investing in ads, it is essential that the content is crafted considering SEO (Search Engine Optimization) requirements.
‘Today, we offer our Digital Authority Consultancy to healthcare professionals. We analyze the current scenario and where they want to go. With set goals, we outline the plan for them to achieve their Digital Authority and reach their goal in the shortest time possible, through online advertising strategies that lead to their high-performance site, where the patient identifies with the specialist and schedules their first appointment. We also provide commercial intelligence support with cutting-edge tools, so that the specialist’s team can increasingly convert and retain new patients who arrive,’ emphasizes the professional at Agk.Medical.
In the portfolio are sites created for professionals and medical clinics from various parts of the country, such as Dr. Rodrigo Foronda, Glauce Cardoso Ubeid, Dr. Bruno Müzel, Dr. Luiz Venturini, Dra. Bruna Sanchis, Dr. Cristóvão Silva, Dra. Daniela Gracioli, Clínica Sanches, and Fukubara, among more than 100 sites created by Agk.Medical.
